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What is PubMatic?

By placing the needs of publishers at the forefront, we enable our clients to fully realize the potential of their digital assets while providing marketers with straightforward access to high-quality inventory. Our dedication to tackling the most pressing challenges in the sector has established us as frontrunners in sell-side innovation throughout the years. We offer vital audience insights and sophisticated machine-learning algorithms that enhance monetization across a variety of devices, channels, and ad formats. PubMatic has created a global framework aimed at fostering meaningful connections among consumers, content, and brands on a large scale. It is essential to equip you with the necessary tools for making informed and strategic decisions. Our product vision strives to furnish clients with a holistic advertising technology stack. Additionally, we have crafted a flexible system where each component can be customized and expanded to address specific requirements. This adaptability not only ensures that our clients can keep pace with the rapidly changing environment but also empowers them to seize new opportunities for growth and success. The future of advertising is not just about technology; it's about creating lasting partnerships that drive mutual success.

What is AdSuite?

With over twenty years of experience in delivering value to both digital and traditional publishing sectors, we are well-positioned to elevate a variety of opportunities that encourage transformation and support project execution. Our solution features a cross-platform order management system combined with customized ad-sales modules tailored for salesforce.com, which includes sales funnel planning, personalized interfaces, and financial integration. COMS is compatible with all leading CRM systems, such as SFDC. It’s important to acknowledge that billing is frequently overlooked in many workflows. This insight inspired us to develop a financial management and accounts receivable module specifically designed to accommodate the distinct workflows of publishers. It integrates seamlessly with top ERP systems like Oracle, SAP, and QuickBooks, enabling a cohesive invoice that encompasses both traditional and digital components. To guarantee that your billing and reporting data are in perfect harmony, the Audience Platform consolidates all your information into a single framework, ensuring impeccable alignment between reporting and billing across multiple platforms. Consequently, this all-encompassing strategy not only streamlines operations but also significantly boosts efficiency for publishers while facilitating growth in their business models.

Media

Media

Integrations Supported

ASTRAD DSP
AcuityAds
Amazon Transparent Ad Marketplace (TAM)
Campaign Manager+
Eyeota
KNOREX XPO
Mile
Operative.One
Prebid
Proximic by Comscore
ReklamStore
Retargetly
Snigel
Voiro
e-X Advertising Intelligence Platform

Integrations Supported

Oracle Fusion Cloud ERP
QuickBooks Online
Salesforce

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

PubMatic

Date Founded

2006

Company Location

United States

Company Website

pubmatic.com

Company Facts

Organization Name

Audience Platform

Date Founded

2017

Company Location

United States

Company Website

www.audienceplatform.tv/

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Categories and Features

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