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What is PubMatic?

By placing the needs of publishers at the forefront, we enable our clients to fully realize the potential of their digital assets while providing marketers with straightforward access to high-quality inventory. Our dedication to tackling the most pressing challenges in the sector has established us as frontrunners in sell-side innovation throughout the years. We offer vital audience insights and sophisticated machine-learning algorithms that enhance monetization across a variety of devices, channels, and ad formats. PubMatic has created a global framework aimed at fostering meaningful connections among consumers, content, and brands on a large scale. It is essential to equip you with the necessary tools for making informed and strategic decisions. Our product vision strives to furnish clients with a holistic advertising technology stack. Additionally, we have crafted a flexible system where each component can be customized and expanded to address specific requirements. This adaptability not only ensures that our clients can keep pace with the rapidly changing environment but also empowers them to seize new opportunities for growth and success. The future of advertising is not just about technology; it's about creating lasting partnerships that drive mutual success.

What is Digital Turbine?

Digital Turbine emerges as the leading independent platform dedicated to growth and monetization, leveraging code embedded on devices by top carriers and OEMs around the globe. Propel your growth on both iOS and Android platforms with an innovative demand-side platform that allows for the simple installation of ad units with just a click. Discover high-impact video and creative solutions specifically designed for brands while maximizing your app's revenue potential through premium video experiences. Enhance your in-app earnings with access to the largest independent mobile exchange in the market. Our Ignite platform is expertly integrated into devices from reputable carriers and OEMs, facilitating easier app and content discovery for users. This robust system not only drives growth and revenue but also forms part of the largest independent advertising stack crafted for advertisers and publishers who aim to elevate their performance. Remove the cumbersome swipes, taps, and obstacles that users encounter while navigating your apps and content, fostering a seamless user experience that substantially increases conversion rates. With our patented On-Device technology, you guarantee users a more direct and simplified access to new apps and content, ultimately enriching their overall experience. By focusing on user satisfaction, you cultivate loyalty and create a strong foundation for ongoing growth and enduring success in the competitive market. Additionally, this commitment to enhancing user engagement sets you apart in an increasingly crowded digital landscape.

Media

Media

Integrations Supported

ASTRAD DSP
AcuityAds
Adagio
Amagi
Amazon Unified Ad Marketplace (UAM)
Campaign Manager+
Connatix
DV Publisher Suite
Eyeota
FreeWheel Beeswax
Illuma
KNOREX XPO
Labrador CMS
Prebid
Proximic by Comscore
PubGalaxy
PubPower

Integrations Supported

ASTRAD DSP
Kochava

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

PubMatic

Date Founded

2006

Company Location

United States

Company Website

pubmatic.com

Company Facts

Organization Name

Digital Turbine

Date Founded

2011

Company Location

United States

Company Website

www.digitalturbine.com

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Categories and Features

App Monetization

Not specified

Mobile Advertising

Not specified

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