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What is PubMatic?

By placing the needs of publishers at the forefront, we enable our clients to fully realize the potential of their digital assets while providing marketers with straightforward access to high-quality inventory. Our dedication to tackling the most pressing challenges in the sector has established us as frontrunners in sell-side innovation throughout the years. We offer vital audience insights and sophisticated machine-learning algorithms that enhance monetization across a variety of devices, channels, and ad formats. PubMatic has created a global framework aimed at fostering meaningful connections among consumers, content, and brands on a large scale. It is essential to equip you with the necessary tools for making informed and strategic decisions. Our product vision strives to furnish clients with a holistic advertising technology stack. Additionally, we have crafted a flexible system where each component can be customized and expanded to address specific requirements. This adaptability not only ensures that our clients can keep pace with the rapidly changing environment but also empowers them to seize new opportunities for growth and success. The future of advertising is not just about technology; it's about creating lasting partnerships that drive mutual success.

What is HeadBidder?

HeadBidder is a user-friendly SaaS platform designed for managing header bidding, specifically tailored for online publishers and teams focused on ad monetization and yield enhancement. This tool streamlines the development and deployment of code, ultimately allowing users to concentrate on the fundamental aspects of their online advertising sales that generate revenue, while leveraging HeadBidder.net for automated ad management tasks. It integrates a comprehensive array of ready-to-use features and tools, including a prebid.js container, third-party integrations with Google Ad Manager, Smart+, User ID tools, built-in Prebid analytics, and more. The functionality of the Header Bidding Manager SaaS tool, “HeadBidder,” includes a multi-site and multi-account user interface, robust user account and publisher management capabilities for system administrators, and a platform-wide messaging system. Additionally, it offers a Prebid.js-based wrapper builder, automated Prebid.js script assembly, and adapter monitoring, along with support for the Google Ad Manager API and token-based access. The platform also features built-in Prebid Analytics, supports both banner and video ad types, and accommodates custom floors, aliases, User-ID modules, and various Prebid server adapter functionalities. Overall, HeadBidder provides a comprehensive solution designed to enhance the efficiency of ad management processes for digital publishers.

Media

Media

Integrations Supported

AcuityAds
Adloox
BDEX
Connatix
DV Publisher Suite
Eyeota
FreeWheel Beeswax
Google Ad Manager
Illuma
KNOREX XPO
Operative.One
Pontiac Intelligence
Prebid
PubGalaxy
PubPower
Retargetly
Snigel
e-X Advertising Intelligence Platform

Integrations Supported

AcuityAds
Adloox
BDEX
Connatix
DV Publisher Suite
Eyeota
FreeWheel Beeswax
Google Ad Manager
Illuma
KNOREX XPO
Operative.One
Pontiac Intelligence
Prebid
PubGalaxy
PubPower
Retargetly
Snigel
e-X Advertising Intelligence Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PubMatic

Date Founded

2006

Company Location

United States

Company Website

pubmatic.com

Company Facts

Organization Name

FM Labs LLC

Date Founded

2012

Company Location

USA

Company Website

headbidder.net

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Popular Alternatives

Popular Alternatives

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