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What is PubMatic?

By placing the needs of publishers at the forefront, we enable our clients to fully realize the potential of their digital assets while providing marketers with straightforward access to high-quality inventory. Our dedication to tackling the most pressing challenges in the sector has established us as frontrunners in sell-side innovation throughout the years. We offer vital audience insights and sophisticated machine-learning algorithms that enhance monetization across a variety of devices, channels, and ad formats. PubMatic has created a global framework aimed at fostering meaningful connections among consumers, content, and brands on a large scale. It is essential to equip you with the necessary tools for making informed and strategic decisions. Our product vision strives to furnish clients with a holistic advertising technology stack. Additionally, we have crafted a flexible system where each component can be customized and expanded to address specific requirements. This adaptability not only ensures that our clients can keep pace with the rapidly changing environment but also empowers them to seize new opportunities for growth and success. The future of advertising is not just about technology; it's about creating lasting partnerships that drive mutual success.

What is Microsoft Curate?

Craft customized offers for programmatic sales by utilizing your data to engage exclusive demand, thereby empowering supply management teams with Microsoft Curate. Identify the most effective methods for showcasing your proprietary data to draw in new programmatic investments. Enhance your outreach through our comprehensive global marketplace and audience extension features. Benefit from a self-service platform that grants you the autonomy to manage your business according to your preferences. Access an extensive array of thousands of curated deals that are enriched with data, enabling you to identify real-time audiences across various screens at scale, all available through Invest and leading demand-side platforms. Predict and price your packages while assembling a detailed catalog of deals. Efficiently create and manage curated deals, taking advantage of 25 targeting options and the ability to assign deals to different buyers on any DSP. Assist sellers in developing deals for specific curators, allowing those curators to handle and resolve supply and demand challenges effortlessly on a unified platform. Discover opportunities for improved performance and scalability, while also overseeing margins on a deal-by-deal basis. With these advanced capabilities, your team will be empowered to pursue more strategic initiatives, seize market opportunities, and drive overall growth effectively. Ultimately, this approach equips your organization to stay ahead in a rapidly evolving marketplace.

Media

Media

Integrations Supported

ASTRAD DSP
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
BDEX
Campaign Manager+
Connatix
DV Publisher Suite
Eyeota
Illuma
Labrador CMS
Mile
Operative.One
Prebid
Proximic by Comscore
Retargetly
Snigel
Voiro
e-X Advertising Intelligence Platform

Integrations Supported

ASTRAD DSP
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
BDEX
Campaign Manager+
Connatix
DV Publisher Suite
Eyeota
Illuma
Labrador CMS
Mile
Operative.One
Prebid
Proximic by Comscore
Retargetly
Snigel
Voiro
e-X Advertising Intelligence Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PubMatic

Date Founded

2006

Company Location

United States

Company Website

pubmatic.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/solutions/technology/microsoft-curate

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Categories and Features

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