Purse Identity vs. Login-Master

Login-Master

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What is Purse Identity?

Purse Identity is a Customer Identity and Access Management (CIAM) solution built to unify customer identification, authentication, consent, security, and access across omnichannel customer journeys. The platform helps organizations recognize customers across interactions while reducing login and registration friction that can negatively affect conversion. Purse Identity structures its CIAM capabilities around five pillars: Connect, Authorize, Control, Secure, and Unify. Persistent sessions reduce the need for customers to repeatedly authenticate, while supported login experiences can incorporate passkeys, biometrics, and one-time passwords. The platform creates a unified customer profile that is synchronized in real time across channels, helping businesses maintain a consistent identity as customers move between web, mobile, store, and other experiences. Consent and customer data management capabilities are designed to give organizations greater control over how identity information is stored, accessed, and used. Purse Identity also provides proactive and reactive security capabilities, including real-time risk detection and adaptive authentication intended to distinguish suspicious activity from legitimate customer behavior. Ready-to-use APIs and SDKs help technical teams integrate identity functionality into their applications while reducing dependence on custom identity infrastructure. Purse can combine these capabilities with Purse Payment, positioning the broader platform as an integrated identity and payment orchestration environment that can reduce the number of separate systems and integrations required. The infrastructure is designed for high-volume environments, with Purse reporting more than 325 million managed profiles and service availability of at least 99.99%. Purse Identity is ISO 27001 certified and provides native GDPR compliance, while Purse reports that more than 100 brands use its technology.

What is Login-Master?

The emergence of Login-Master Access and User Management has led to a cutting-edge CIAM solution designed specifically for B2B applications, delivering outstanding performance for web application users. This modular Customer Identity & Access Management framework was meticulously crafted to meet the fundamental needs of a web portal initiative. Login-Master proficiently addresses the authentication and access control requirements of a B2B environment. When evaluating two Open Source alternatives, we considered ForgeRock, a renowned CIAM platform with significant subscription costs, and Keycloak, a more recent and free CIAM option. We ultimately chose Keycloak, acknowledging it as one of the premier Open Source SSO solutions on the market. It encompasses all necessary authentication functions and effectively supports up to 500 user accounts. Nevertheless, our client's web portals exceeded this figure, revealing a significant challenge in User-Life-Cycle management. To tackle this issue, we enhanced access management with vital identity features, ultimately crafting a robust CIAM that adapts to the changing demands of our client. This strategic integration not only optimizes user management but also positions the system for scalable growth in the future, ensuring that it can evolve alongside the client's expanding requirements.