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What is Qualitative?

Qualitative transforms the way user research sessions are invited, scheduled, and conducted, providing an exceptionally user-friendly experience. It enables self-service email invitations to research participants, which significantly enhances communication efficiency. As participants are scheduled, calendar events are generated automatically, including video conferencing links and dial-in instructions. With the simplicity of dispatching incentives to global participants at the click of a button, this platform streamlines the entire process of user interviews. Users can recruit directly from their websites through pop-ups or utilize email invitations through the self-service feature. Furthermore, sharing a screener link or inviting previous participants via your CRM is made easy, and there’s the option to request a tailored group of research participants to meet specific requirements. You can also create customized screeners to filter potential participants effectively. By establishing your recurring availability, participants can effortlessly request interview slots, while Qualitative manages the organization of interview calendar events along with all necessary video conferencing and dial-in information. This innovative platform not only simplifies user research but also ensures that it is more efficient and accessible than ever before, ultimately enhancing the research experience for everyone involved. With its comprehensive features, Qualitative is positioned to redefine how user research is approached in the modern landscape.

What is InCrowd Interview?

InCrowd Interview represents a groundbreaking approach to qualitative research, utilizing advanced technology to facilitate rapid and cost-effective inquiries that engage a wider range of healthcare professionals. The platform allows for scheduling interviews on the same day, drastically reducing the time it takes to complete projects that would normally span weeks or more to just a few days. This innovative methodology involves sourcing verified participants from a specialized panel, managing expert interviews, recording those discussions, and securely archiving both the recordings and transcripts within the platform. By enhancing accessibility, it delivers a seamless experience that eliminates obstacles for healthcare professionals and simplifies the interaction process for both researchers and HCPs. The streamlined nature of the technology further refines the workflow by automating the processes of identifying participants, sending out invitations, and coordinating schedules for both participants and moderators, all conducted through a single, cohesive system. Additionally, the platform is designed with compliance in mind, fostering effective communication and ensuring secure storage of all transcripts in a way that allows researchers to concentrate on extracting valuable insights without the burden of data management concerns. In essence, InCrowd Interview is revolutionizing the landscape of qualitative research, prioritizing efficiency and user-friendliness while paving the way for deeper engagement in healthcare research initiatives. Its ability to adapt to the needs of researchers and healthcare professionals alike is what truly sets it apart in the field.