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What is Qualitative?

Qualitative transforms the way user research sessions are invited, scheduled, and conducted, providing an exceptionally user-friendly experience. It enables self-service email invitations to research participants, which significantly enhances communication efficiency. As participants are scheduled, calendar events are generated automatically, including video conferencing links and dial-in instructions. With the simplicity of dispatching incentives to global participants at the click of a button, this platform streamlines the entire process of user interviews. Users can recruit directly from their websites through pop-ups or utilize email invitations through the self-service feature. Furthermore, sharing a screener link or inviting previous participants via your CRM is made easy, and there’s the option to request a tailored group of research participants to meet specific requirements. You can also create customized screeners to filter potential participants effectively. By establishing your recurring availability, participants can effortlessly request interview slots, while Qualitative manages the organization of interview calendar events along with all necessary video conferencing and dial-in information. This innovative platform not only simplifies user research but also ensures that it is more efficient and accessible than ever before, ultimately enhancing the research experience for everyone involved. With its comprehensive features, Qualitative is positioned to redefine how user research is approached in the modern landscape.

What is QualMeeting?

QualMeeting is an all-encompassing online solution tailored for qualitative research, enabling live video sessions for in-depth interviews and focus group discussions. It features a virtual lobby for participant check-in, breakout rooms for interactive small-group conversations, and a discreet back-room for observers to monitor proceedings. Users can take advantage of screen sharing for both moderators and participants, as well as integrated media sharing capabilities for videos, PowerPoint presentations, images, and PDFs, alongside built-in polling that supports various question formats. The platform also includes smart tagging for video clips, machine transcription with optional human support, and the ability to search for keywords within transcripts. To improve productivity, QualMeeting offers AI-powered summarization and concept extraction tools, alongside optional two-factor authentication and personal information removal for enhanced security. Furthermore, 24/7 human tech support is readily available to guarantee smooth operations, and the platform is fully compatible with a range of event types on the broader QualBoard system, facilitating the integration of both live and asynchronous qualitative research activities. This commitment to a secure and research-oriented environment has been developed by qualitative researchers specifically to cater to their colleagues in the discipline. Additionally, the platform is designed to adapt and evolve in response to the ever-changing landscape of qualitative research, ensuring it remains a flexible and valuable asset for researchers seeking innovative tools to enhance their studies. It stands as a testament to the ongoing dedication to improving qualitative methodologies and fostering collaboration within the research community.