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What is Qualtrics Strategy & Research?

An all-encompassing software solution designed for both quantitative and qualitative research, this platform focuses on producing products that resonate with consumers, boosting market presence, and building robust brands that drive growth. It integrates sophisticated quantitative and qualitative research methods with powerful analytics, featuring a user-friendly interface that empowers decision-makers to advance their organizations effectively. By employing a cohesive research platform, companies can identify emerging market trends, track changes in consumer behavior, and recognize unmet needs to refine their strategic objectives. The system accelerates and enhances research processes by combining quantitative and qualitative analyses, ensuring a comprehensive grasp of the data landscape. Moreover, it enhances the research experience with captivating video feedback, fostering a stronger connection to insights. Users have the flexibility to either build their own research panels or access third-party samples on demand, all while effortlessly managing and incentivizing panel participants within the same platform. This innovative approach not only streamlines every research endeavor but also plays a crucial role in crafting a more agile and effective growth strategy for organizations. Ultimately, the platform stands as a vital tool in navigating the complexities of market dynamics and consumer insights.

What is Methodify?

Sago is a full-service research partner that combines advanced technology, global fieldwork capabilities, and decades of expertise to support organizations seeking high-quality insights. Its portfolio spans both qualitative and quantitative research, offering automated survey creation with Methodify®, digital discussions on QualBoard®, and virtual interview capabilities through QualMeeting®. Sago’s recruitment and panel solutions give access to diverse global audiences, from everyday consumers to healthcare professionals and B2B decision-makers. The company’s consulting services extend into neuromarketing, trial and jury research, global project design, and specialized European solutions. For teams working in gaming, CPG, finance, media, academic research, or product development, Sago provides tailored support to match each vertical’s unique challenges. Methodify® in particular enables DIY quant research without long-term commitments, giving users fast survey-building tools, templated questions, and powerful reporting. Sago complements this with expert-led qualitative methodologies and a worldwide network of in-person facilities. Their Resource Center offers webinars, insights, polling, case studies, and guides that help researchers stay ahead of industry trends. With 55+ years of proven leadership, Sago delivers both the technological innovation and strategic partnership needed to make confident, evidence-backed decisions. The company’s mission centers on elevating customer understanding and simplifying the path from question to insight.

Media

Media

Integrations Supported

Ikigai
Qualtrics XM Platform
Rayven
SyncApps
Voxpopme
Xoxoday

Integrations Supported

Ikigai
Qualtrics XM Platform
Rayven
SyncApps
Voxpopme
Xoxoday

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Qualtrics

Date Founded

2002

Company Location

United States

Company Website

www.qualtrics.com

Company Facts

Organization Name

Sago

Company Location

United States

Company Website

sago.com/en/solutions/platforms/methodify/

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Experience Management

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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