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What is Quantcast Measure?

Quantcast Measure serves as an audience intelligence platform that is employed by over 100 million websites and mobile applications. It delivers swift insights and research into the demographic and psychographic traits of your audience, allowing for a deeper understanding of how different groups engage with the content on your site. By leveraging these distinct insights, you can craft more precise messaging, advertising initiatives, and engaging content tailored to your audience's preferences. Through direct measurement, you gain access to comprehensive, real-time insights regarding your digital assets, which is a significant advantage over traditional audience measurement tools that rely on panel-based data collection, like Nielsen ratings, which often take months to yield results. This direct measurement approach ensures that understanding your audience as they navigate your site has become remarkably straightforward. You can uncover details such as their purchasing behaviors, brand loyalties, preferred vehicle types, media consumption habits beyond your platform, and various other metrics related to their behavior. With implementation across a vast array of over 100 million web destinations, we monitor user behavior multiple times each day, facilitating continuous enhancement of your engagement strategies. This capability to analyze audience behavior in real-time not only improves your marketing efforts but also greatly expands your ability to adapt to evolving consumer preferences and trends. As a result, businesses can stay ahead in a competitive landscape by responding effectively to shifts in their audience's interests.

What is ICX Media?

By utilizing cutting-edge and patent-pending algorithms, we effectively pinpoint essential demographic elements such as age, gender, geographic location, marital status, ethnicity, income level, interests, sentiments, affinities, topics of engagement, and viewing habits. In addition, we explore current trends, individual content preferences, a variety of genres and sub-genres, along with popular categories and their subdivisions. This thorough analysis provides you with indispensable insights necessary for examining present trends and forecasting significant future developments. Our Rich Profilesâ„¢ facilitate seamless audience creation, ensuring that activation is a straightforward endeavor. Our efficient pipeline proves invaluable whether you are crafting new content, managing a YouTube channel, or strategizing for customer conversion. Furthermore, you can determine the number of audiences to profile and activate, which enables you to harness our audience intelligence for comprehensive research, customer insight development, and trend forecasting. This holistic strategy not only empowers you but also positions you to excel in the ever-evolving realm of content creation and consumer interaction while fostering deeper connections with your target audience. As a result, you can confidently navigate the complexities of audience engagement and stay ahead of the competition.

Media

Media

Integrations Supported

Quantcast

Integrations Supported

Quantcast

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Quantcast

Date Founded

2006

Company Location

United States

Company Website

www.quantcast.com/products/measure-audience-insights/

Company Facts

Organization Name

ICX Media

Date Founded

2015

Company Location

United States

Company Website

www.icxmedia.com/rich-profiles

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

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