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What is Quark Analytics?

In a controlled and efficient environment, individuals can quickly extract valuable insights from their datasets. Information can be gathered in a multitude of formats and categories, which facilitates the generation of new variables and allows for the selection of specific cases that pique interest. By employing proficient data analysis methodologies, both quantitative and qualitative variables can undergo extensive examination and scrutiny. The findings may be displayed in either tabular formats or through visual graphics. Furthermore, users have the opportunity to explore the connections between various variables and evaluate the importance of these associations. A range of statistical analyses, including Pearson and Spearman correlations, Chi-Square tests, T-Tests for independent samples, Mann-Whitney tests, ANOVA, and Kruskal-Wallis tests, can be utilized for these evaluations. In addition, selecting and calculating the most frequently used metrics for scale reliability can be done with ease. Consistency across dimensions within the dataset can also be assessed. By applying metrics such as Cronbach's Alpha—both in its raw and standardized forms, with or without the removal of items—alongside Guttman’s six and Intraclass correlation coefficients (ICC), further clarity regarding the reliability of the data is achieved. This thorough methodology not only promotes a detailed comprehension of the data’s framework and interrelations but also enhances the overall quality of the analysis conducted. Ultimately, such rigorous assessment contributes to making informed decisions based on the data insights obtained.

What is Keen?

Keen is revolutionizing the marketing mix landscape by offering a robust system that combines historical insights with proactive, prescriptive planning, allowing marketers to consistently optimize their budgeting strategies across diverse channels while correlating them to financial results. This capability empowers organizations to swiftly implement data-driven tactics and adapt to new data as it emerges. Through Keen’s marketing elasticity engine, users can investigate every available channel, including those that have not been previously explored, facilitating informed scenario planning that meets both financial targets and risk management needs. While assessing marketing metrics, the focus typically falls on marketing mix models or multi-touch attribution frameworks to evaluate past effectiveness; however, the real challenge is uncovering the most promising prospects for future campaigns, especially in unexplored channels or during periods of great uncertainty, such as a pandemic. Keen’s SaaS platform equips users with the tools to precisely predict future performance across all channels, enabling them to make smarter, growth-driven choices. This forward-thinking methodology not only improves strategic planning but also aids marketers in maneuvering through the intricacies of a continuously changing market environment. Consequently, businesses leveraging Keen's insights can not only respond to current trends but also anticipate future shifts, ensuring they remain competitive in a dynamic landscape.

Media

Media

Integrations Supported

Integrations Supported

Airbyte
Desktop.com
MetaRouter
Quickwork
Stripe

API Availability

API Availability

Pricing Information

$29.90/month/user
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Quark Analytics

Date Founded

2019

Company Location

Portugal

Company Website

www.quarkanalytics.com

Company Facts

Organization Name

Keen Decision Systems

Date Founded

2010

Company Location

United States

Company Website

keends.com

Categories and Features

Data Analysis

Not specified

Statistical Analysis

Forecasting
Multivariate Analysis
Regression Analysis
Statistical Process Control

Categories and Features

Business Intelligence

Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Business Performance Management

Ad Hoc Reports
Budgeting & Forecasting
Consolidation / Roll-Up
Key Performance Indicators
Predictive Analytics
Quantitative Analysis
Scorecarding
Strategic Planning

Conversion Tracking

Not specified

Data Analysis

Data Visualization
Predictive Analytics
Regression Analysis
Statistical Modeling

Marketing Analytics

Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Cross-Channel Attribution
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Media Planning
Predictive Analytics
Presentation Tools
Spend Management

Media Planning

Not specified

Statistical Analysis

Forecasting
Multivariate Analysis
Regression Analysis
Statistical Simulation
Time Series

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