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Microsoft Copilot Studio

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What is Questera?

Questera is an innovative platform for customer engagement that supports growth and lifecycle teams in rapidly developing and executing their strategies. Users can create bespoke AI agents specifically suited to their requirements or utilize a variety of pre-built agents that facilitate seamless personalization, automatic segmentation, journey automation, and effortless campaign management, all while ensuring extensive scalability. The platform streamlines the process of crafting AI agents into a simple four-step procedure: initially, users establish the agent by entering key information such as its name and image; subsequently, they define the core instructions that dictate the agent's objectives, guidelines, and operational parameters; thirdly, they choose from a selection of over 75 integrations to enhance functionalities like email automation, segmentation, and retargeting; finally, they can test and deploy the agent while receiving immediate feedback on its performance. For those who prefer a faster approach, Questera provides an assortment of pre-configured agents, such as Sara, the smart ads retargeting agent, which is adept at creating personalized advertisements to re-engage former visitors and run successful retargeting campaigns. This versatility enables businesses to quickly and effectively modify their engagement tactics, ensuring they remain responsive to their customers' changing needs and preferences. Additionally, the platform's user-friendly interface simplifies the process for teams of all experience levels, fostering enhanced collaboration and creativity in customer engagement endeavors.

What is Microsoft Copilot Studio?

Microsoft Copilot Studio is an adaptable and robust platform specifically crafted to assist users in developing, personalizing, and overseeing AI-driven agents that cater to a variety of business requirements. By merging the straightforwardness of low-code development with the sophisticated features of generative AI, this platform empowers users to construct intelligent agents capable of accessing and leveraging internal knowledge bases, executing intricate tasks through an extensive array of data connectors, and functioning autonomously to enhance workflows and boost efficiency. These AI agents can be effortlessly embedded into current workflows and launched across multiple channels, such as Microsoft 365 applications, internal websites, and mobile platforms, thereby ensuring they conform to the specific operational contexts of any company. Additionally, Copilot Studio is equipped with a comprehensive set of governance and management tools, enabling IT departments to retain centralized oversight of agent operations, assess performance through in-depth analytics, and implement security measures. This blend of user-friendliness, cutting-edge features, and thorough governance not only makes Microsoft Copilot Studio a crucial asset for organizations aiming to harness AI for business transformation, but it also fosters innovation by allowing teams to experiment and iterate on their AI solutions effectively. As a result, organizations can expect significant advancements in efficiency and productivity through the use of tailored AI agents.