RAP Index vs. ActBlue Field Tools

Although mass mobilization is significant, it cannot substitute for the vital personal relationships with key elected officials. It is essential to assess both the capability and eagerness of your organization’s members to engage effectively in this process. Strategically mobilizing the right advocates is crucial for maximizing your outreach. To broaden your influence, actively seek opportunities for important stakeholders to engage and persuade policymakers through sincere advocacy efforts. The RAP Team, composed of advocacy experts, has developed cutting-edge software that connects individuals in innovative ways. For organizations to create meaningful change and effectively influence the policymakers who address critical issues, they must uncover and utilize the often-ignored relationships among their members or staff. The RAP Index serves as an advanced and focused tool that enables you to impact policymakers through genuine and impactful advocacy, ensuring your initiatives resonate with those in power. By nurturing these connections, organizations can establish a strong network that enhances their advocacy efforts, ultimately leading to more significant outcomes. This approach not only strengthens your organization’s voice but also fosters a collaborative environment that encourages shared goals and collective success.

ActBlue Field Tools is a digital organizing and engagement platform designed for campaigns, advocacy organizations, nonprofits, unions, and other movement-building organizations. Formerly Impactive, the platform brings texting, calling, fundraising, canvassing, voter registration, volunteer mobilization, and supporter engagement into one system. Organizations can use ActBlue Field Tools to run peer-to-peer texting programs, send broadcast messages, manage phone banks, organize relational outreach, collect custom forms, and mobilize volunteers. Peer-to-peer texting allows volunteers to conduct high-volume one-to-one conversations with voters, supporters, donors, or members. Broadcast texting helps teams communicate with opted-in audiences using donation links, event reminders, calls to action, and other timely updates. The phone banking tools include a predictive dialer, patch-through calling, and access through mobile or web workflows. Relational organizing features let volunteers reach friends, family, and personal contacts through text, email, phone calls, social DMs, assigned contact outreach, and open canvassing. The platform also supports custom voter registration, canvassing, SMS fundraising, social media amplification, and volunteer action programs. Program management capabilities include teams, leaderboards, segmentation, targeting, volunteer management, integrations, data, and reporting. ActBlue Field Tools is built for organizations that need reliable infrastructure during major mobilization moments, including GOTV, fundraising pushes, member growth campaigns, issue advocacy, and events. By combining digital outreach, relationship-driven mobilization, fundraising, calling, texting, canvassing, and program management, ActBlue Field Tools helps organizations scale communication and action from one platform.