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What is RFMcube?

RFMcube acts as a powerful tool for ecommerce companies, facilitating instantaneous customer segmentation through the application of RFM analysis. By integrating RFMcube with your ecommerce infrastructure, you can synchronize sales data and identify key customer segments to enhance your marketing strategies. The platform allows for seamless filtering of all transaction data, classifying customers according to their purchasing behaviors. This precise level of segmentation provides in-depth understanding of customer actions, ensuring that the information stays updated and aligned. Additionally, RFMcube permits refinement of these segments using extra parameters such as product types, brand affiliations, loyalty points, and geographic distribution. Its user-friendly interface makes it easy to connect with popular ecommerce platforms like Magento, Prestashop, Woocommerce, and Shopify, enabling quick access to diverse data sources. In the end, RFMcube empowers businesses with the necessary insights to customize their marketing initiatives efficiently and significantly enhance customer engagement, ultimately driving better sales outcomes. By leveraging such detailed analytics, companies can foster stronger relationships with their customers.

What is Oracle Marketing?

Elevate your business growth and strengthen brand loyalty through Oracle CX Marketing, an all-encompassing set of digital marketing solutions within Oracle Cloud CX tailored for both B2B and B2C marketers. This powerful platform enables users to harness real-time data and customer insights to create customized experiences. By unifying customer interactions, purchases, and demographic data across diverse areas such as marketing, sales, service, and administrative functions, businesses can curate outstanding experiences for each customer. Collect data from various channels, apply intelligence on a large scale, and leverage insights to deliver personalized engagements at pivotal moments. This method empowers marketers to combine their intuition and creativity to craft captivating campaigns and memorable experiences for consumers. Concentrate on high-value clientele, refine lead generation processes, boost customer loyalty and growth, and ensure consistent, tailored communication across all platforms and geographical areas. In doing so, this comprehensive strategy not only enhances brand engagement but also prepares your business for lasting success in an increasingly competitive environment, ultimately ensuring relevance and adaptability in the ever-evolving market landscape.

Media

Media

Integrations Supported

ActiveCampaign
Attend
Blackbox
Brevo
Callwise
CrowdTwist
Eloqua
GaggleAMP
Klaviyo
LinkedIn Sales Navigator
Magento
MailUp
Mailchimp
Oracle BlueKai
Oracle Digital Assistant
Oracle Maxymiser
PFL Direct Mail
SSIS Integration Toolkit
Shopify
WooCommerce

Integrations Supported

ActiveCampaign
Attend
Blackbox
Brevo
Callwise
CrowdTwist
Eloqua
GaggleAMP
Klaviyo
LinkedIn Sales Navigator
Magento
MailUp
Mailchimp
Oracle BlueKai
Oracle Digital Assistant
Oracle Maxymiser
PFL Direct Mail
SSIS Integration Toolkit
Shopify
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

€10 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

RFMcube

Company Location

Italy

Company Website

rfmcube.com

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

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