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What is RO Innovation?

Utilize customer reference management software to strengthen connections and speed up the closing of deals. If you're in search of a solution to nurture and oversee your references, or to engage actively with your current customer champions, RO Innovation is committed to facilitating your success. Involving your customer advocates can significantly accelerate the sales process, reducing the clutter of multiple emails to account managers and shifting towards a more organized reference system. Are you still dependent on spreadsheets for reference tracking and struggling to identify which advocates are best suited for webinars or events? It's time to rethink your strategy. Our platform features a nomination portal that allows customer-facing teams to suggest their top customer candidates easily. With gamification elements designed to incentivize customer engagement through rewards, our workflows streamline tracking and updates, while the system smartly identifies your leading customer advocates for every project, guaranteeing that you have the finest resources readily available. By adopting these advanced tools, you not only boost efficiency but also cultivate deeper relationships with your clients while gaining valuable insights into their preferences and needs.

What is Later Influence?

Later Influence provides a wide array of solutions designed to streamline relationship management, automate workflows, and assess the impact of integrated marketing initiatives across influencer, advocacy, referral, and loyalty strategies, thereby supporting various marketing functions and interactions. Our innovative approach to influencer marketing facilitates the involvement of different types of influencers throughout the customer journey. By collaborating with both Macro- and Micro-Influencers, we create genuine content such as social media updates, blog posts, images, voiceovers, and videos. We also enable Micro-Influencers, Advocates, and Referrers to share content and retail sites with their audiences via trackable referral links and promo codes. In addition to this, we invite these influencers to evaluate products or services and gather insightful feedback through surveys aimed at research purposes. Moreover, we motivate Advocates, Referrers, and Loyalists by providing rewards like product samples, discount codes, or loyalty points, based on their content creation and engagement outcomes, which cultivates a strong and mutually advantageous partnership. This all-encompassing model not only boosts brand awareness but also deepens community connections and fosters long-term loyalty among customers. Ultimately, our approach ensures that every interaction with influencers is meaningful and impactful, driving sustained business growth.

Media

Media

Integrations Supported

Gainsight
Later Social
Microsoft Dynamics 365
Salesforce

Integrations Supported

Gainsight
Later Social
Microsoft Dynamics 365
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Upland Software

Date Founded

2010

Company Location

United States

Company Website

uplandsoftware.com/roinnovation/

Company Facts

Organization Name

Later

Date Founded

2014

Company Location

Canada

Company Website

later.com/influencer-marketing-platform/

Categories and Features

Customer Reference Management

Nomination Tracking
Program Notices
Reference Usage Tracking
Reward Distribution
Search

Categories and Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

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