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Ratings and Reviews 0 Ratings
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Evaluating how humans focus and emotionally respond to advertisements is crucial for maximizing both creative impact and media efficiency. Our emotion classification system is distinguished by its remarkable accuracy, bolstered by a culturally relevant and comprehensive AI training dataset. In today's world, which is rife with distractions, leading brands utilize Realeyes to refine their advertising strategies and ensure they capture the utmost attention of viewers. We meticulously assess the attention levels and emotional responses of your target demographic as they interact with your content on their personal devices. Realeyes employs an AI-powered platform recognized as the most sophisticated in the field, using webcams to monitor viewer engagement in a manner similar to human observation, which enhances the reliability of the data collected. The Audience Retention algorithm, calibrated with real-world performance metrics from advertisers and collaborators, guarantees its precision. Originally developed from insights gathered from over 200 advertisements across seven diverse markets, this algorithm achieves an impressive 85% correlation with actual video view-through rates, demonstrating its effectiveness. By leveraging this rich data, brands can fundamentally enhance their advertising approaches and forge deeper connections with their audiences, ultimately leading to more impactful campaigns. This level of insight allows for continual refinement and adaptation of advertising strategies to meet ever-changing consumer behaviors and preferences.
What is Conviva?
Tech operations teams play a crucial role in managing and addressing issues related to the delivery of streaming content and advertisements, which helps to maintain a viewing experience that rivals that of traditional television. By actively engaging viewers and broadening their audience, these teams can substantially enhance revenue streams. Marketers and content creators are empowered to build their audiences through an optimal mix of social media, advertising, and captivating content. The platform, which draws data from 3.3 billion applications, processes a remarkable 1.8 trillion data events daily across 180 countries. This data is meticulously organized and centered around viewers, ensuring that every moment of every stream is accounted for. This structure is intentionally designed to guide decisions that maximize engagement, enhance revenue, and improve ROI. By providing real-time, cross-screen insights, businesses can gain a significant advantage in a competitive market. Instead of relying solely on gut feelings, users can access concrete information. Conviva’s platform boasts the most extensive and accurate streaming video data set available on a global scale. With the capability to leverage over 150 billion streams each year, organizations can align their operational, marketing, and strategic efforts more efficiently, ensuring that every choice is informed by data and yields a meaningful impact. This comprehensive data-driven approach ultimately leads to a richer understanding of viewer behavior, which in turn results in enhanced content delivery and greater audience satisfaction. Furthermore, the continuous improvement of services based on these insights solidifies the relationship between viewers and content providers.
Integrations Supported
Enveu
SquadCast
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Realeyes
Date Founded
2007
Company Location
United Kingdom
Company Website
www.realeyesit.com
Company Facts
Organization Name
Conviva
Date Founded
2006
Company Location
United States
Company Website
www.conviva.com
Categories and Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Categories and Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
