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What is Receptivity by Contxful?

Receptivity is an innovative AI-based solution created by Contxtful, targeting publishers and sell-side platforms (SSPs) to provide swift ad curation aimed at boosting demand and maximizing revenue from digital assets. It meticulously analyzes various micro-patterns, such as scrolling behavior, click trends, time spent on pages, and device interactions, to identify users most likely to engage with advertisements. By conducting this analysis just before each bid request, Receptivity successfully highlights the best-performing ad placements while filtering inventory to ensure campaigns achieve peak efficiency and success. Those who adopt this system witness a 1.5 times increase in advertiser spending compared to their rivals, along with a 20% improvement in win rates for programmatic bids, whereas inventory that does not leverage Receptivity often experiences declining win rates. In addition, Receptivity is built for seamless integration into existing advertising technology ecosystems, enabling publishers and SSPs to acquire actionable, real-time insights that ultimately drive better monetization outcomes. This tool not only simplifies the ad selection process but also empowers users to make strategic choices that significantly enhance their advertising effectiveness and overall performance in the competitive landscape. As a result, Receptivity stands out as a vital asset for those seeking to thrive in the ever-evolving digital advertising market.

What is Bidvance?

We provide state-of-the-art solutions aimed at monetizing both mobile and web traffic, supported by knowledgeable assistance and sophisticated technology. Our platform expertly identifies the most effective traffic sources across various key verticals and brands, significantly enhancing return on investment. We have led the way in developing innovative advertising strategies that not only improve customer experiences but also increase product conversion rates through our advanced technology. Publishers have access to the most profitable ad formats in the industry, ensuring they generate substantial revenue from their websites and applications. Our advertisements comply with the highest safety standards and are crafted based on proven advertising principles. Moreover, clients enjoy the advantage of real-time analytics and swift payments from a trustworthy partner. Explore the best traffic sources and advertising formats that suit your offerings on a global scale, covering multiple verticals. Our technology is specifically designed to utilize real-time data, optimizing performance for all advertisers. By effectively targeting the right audience at the perfect time, we create powerful advertising that not only drives results but also promotes growth. In this rapidly evolving advertising landscape, we remain dedicated to empowering your success. With our expertise and innovative approaches, the possibilities for your business are limitless.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Contxful

Date Founded

2017

Company Location

Canada

Company Website

www.contxtful.com

Company Facts

Organization Name

Bidvance

Company Location

Portugal

Company Website

www.bidvance.com

Categories and Features

Categories and Features

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