Red Points vs. Intertrust ExpresssPlay

Red Points stands out as the leading AI-powered platform dedicated to reclaiming digital revenue. By diligently scanning the web, Red Points' software combats online fraud, automatically identifying and removing instances of intellectual property violations that ultimately result in revenue loss for its clients. This proactive approach not only safeguards brands but also ensures that they can maintain their rightful earnings in a competitive digital landscape.

Content protection and anti-piracy services play a crucial role in preserving the integrity of premium and high-value OTT streaming as well as broadcast delivery. This involves a cloud-based multi-DRM service tailored to safeguard content and enable media monetization for video streamers and content distributors alike. Moreover, a cloud-driven security solution for broadcast television facilitates direct transmission to smart TVs, eliminating the necessity for set-top boxes or conditional access modules, which in turn reduces both capital and operational costs. In addition, robust anti-piracy strategies are vital and should include digital fingerprinting, forensic watermarking, web monitoring, and support for piracy takedowns. The growth of streaming services has increasingly integrated into pay-TV business models, unfortunately coinciding with a rise in online piracy incidents. Addressing this concerning trend requires a modern and innovative approach that goes beyond outdated security measures designed for older broadcasting and streaming techniques. To meet the demand for effective content protection in today’s rapidly evolving landscape, Intertrust has developed the ExpressPlay Media Security Suite, which features a cloud-centric multi-DRM service, comprehensive anti-piracy solutions, forensic watermarking, and other protective capabilities, ensuring that content remains secure and monetizable against emerging threats. This comprehensive suite is tailored to adapt to the swiftly changing digital environment, reinforcing the dedication to safeguarding both creators and distributors. As the landscape continues to shift, it remains imperative to stay ahead of potential risks and challenges.