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What is Refunnel?

Refunnel is a robust cloud-native CRM and campaign management solution tailored for brands and agencies involved in influencer marketing, user-generated content (UGC), affiliate programs, and product seeding efforts. This platform empowers teams to effectively identify and onboard creators, manage creator databases, and oversee campaign workflows, all while monitoring Instagram and TikTok posts associated with active campaigns. It streamlines Shopify product seeding, oversees deliverables, manages compensation, content usage rights, and ensures that creators receive timely payments. Moreover, Refunnel provides extensive reporting capabilities on creator and post metrics, encompassing performance analytics, views, engagement rates, Meta Partnership Ads, and TikTok Shop affiliate performance. Teams can seamlessly synchronize approved content with Google Drive for reuse across various marketing channels, including ads, emails, or websites. The platform is equipped with Slack notifications for creators and enables outreach via a brand’s email domain, which significantly enhances communication and collaboration among teams. Designed for consumer brands, ecommerce businesses, retailers, and agencies, Refunnel aims to enhance creator relationships and boost social commerce strategies. By optimizing these processes, it empowers brands to amplify their marketing effectiveness and cultivate deeper connections with creators, ultimately leading to more impactful collaborations. This makes Refunnel an indispensable tool for modern marketing efforts in the digital landscape.

What is Mainstage?

Mainstage acts as an innovative hub for user-generated content initiatives designed for both brands and agencies. The campaigns can follow two distinct routes: creators can either repurpose existing media, including podcasts, streams, demos, webinars, and founder footage into captivating short-form clips, or they can produce new content such as reviews, walkthroughs, comparisons, interviews, skits, and product showcases based on specific briefs provided. Before starting any project, brands set essential guidelines that encompass format, claims, required disclosures, usage rights, budget limitations, approval processes, and compensation structures. They have the option to invite creators, evaluate applications, or leverage Mainstage Concierge to assemble a team of appropriate collaborators. The platform adeptly handles all facets of the campaign by merging briefs, creator databases, submissions, approval workflows, verified view counts, creator payments, and detailed reporting into one cohesive process. Additionally, campaigns can be designed to compensate creators based on either approved posts, every 1,000 verified views, or a tailored hybrid model. Moreover, the platform's fees are adjusted based on the monthly campaign expenditure, and there is an option for managed support to help with campaign implementation. Ultimately, Mainstage not only streamlines the campaign management process but also fosters a more effective partnership between brands and creators, resulting in a more productive collaboration overall. This unique approach allows for greater creativity and engagement in marketing strategies, enhancing the overall impact of user-generated content.

Media

No images available

Media

No images available

Integrations Supported

Google Drive
Instagram
Meta Ads
Shopify
Slack
TikTok
TikTok Shop

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

12% of monthly campaign spend

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Refunnel, Inc.

Date Founded

2023

Company Location

United States

Company Website

www.refunnel.com

Company Facts

Organization Name

Mainstage

Date Founded

2026

Company Location

United States

Company Website

www.onmainstage.com

Categories and Features

Categories and Features

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