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What is Relo Metrics?

In the face of economic uncertainty, it’s essential to gain detailed knowledge about the digital value of your sponsorships, evaluate how different teams perform, and remain aware of market changes. By grasping the strategies that can elevate the worth of your sponsorships, you can secure the best deals before they vanish. Utilize accurate and comprehensive data to create ideal sponsorship packages that meet your goals. It’s also vital to actively monitor and adjust the performance of your sponsorship assets to maximize their effectiveness. Incorporating data into your negotiations will empower you to advocate for the most beneficial assets in your sponsorship agreements. Employing powerful tools to analyze the performance of each partnership, compare results across various teams, and set benchmarks with other entities will ensure your sponsorship investments achieve the intended returns. Traditional partner reports can be misleading, so it's crucial to eliminate biases and align your team around the genuine impact of your sponsorships, all while nurturing a culture driven by data and emphasizing transparency. This approach not only enhances collaboration within your organization but also strengthens your overall strategic decision-making process.

What is Blinkfire Analytics?

Blinkfire Analytics stands out as a cutting-edge platform that offers real-time evaluation of media value utilizing computer vision, which empowers brands and rights holders to deepen their connections with fans and sponsors. Rather than merely tracking traditional metrics such as likes and followers, users can analyze the actual engagement levels of their social media content. By keeping an eye on the amplification, applause, and conversion rates of posts over customized time periods, one can obtain richer insights into audience interaction. The BrandSpotter™ feature enables users to appraise the value of individual image or video posts by employing advanced brand detection technology that recognizes brands and scenes across various platforms including Twitter, Facebook, Instagram, and YouTube. This capability allows for immediate assessment of the value of a brand's social inventory, which in turn aids in securing new sponsorship opportunities and offering existing sponsors precise ROI reports on prior engagements. Brands and rights holders can leverage this extensive data to reshape their strategies when negotiating sponsorship deals. Instead of depending on a research firm for digital and social inventory assessments, users can conveniently produce a comprehensive report with just a click, highlighting the worth of their social inventory for any desired timeframe. This not only simplifies the valuation process but also equips clients with critical insights to drive strategic decisions regarding their marketing initiatives. As a result, organizations can stay competitive and responsive in an ever-evolving digital landscape.