Rethink vs. Optimity

AdvancedMD is the all-in-one cloud-based medical office software trusted by thousands of independent practices to run smarter, faster, and more profitably. It unifies practice management, EHR, and patient engagement into a single seamless platform — eliminating the inefficiencies of disconnected systems. The AI Clinical Assistant is at the core of the modern AdvancedMD experience. It powers ambient listening and auto-transcription, capturing patient conversations and turning them into structured chart documentation in moments — reducing note-writing from 15 minutes to seconds. AI-generated chart action items, pre-visit summaries, and insurance card capture further eliminate manual data entry, so your staff spends less time on paperwork and more time with patients. AI Narrative Insights continuously analyzes practice performance data, surfacing trends and opportunities you can act on directly from your dashboard. On the financial side, AdvancedMD strengthens your bottom line with robust revenue cycle management, a multi-clearinghouse model including a Waystar partnership for cleaner claims, and computer-assisted coding to maximize reimbursement. The result: faster payments, fewer denials, and healthier cash flow. Built on secure AWS infrastructure with Password Breach Detection, AdvancedMD keeps your practice protected and compliant — accessible from any device, anywhere, anytime. Whether you're a solo provider or a growing multi-specialty group, AdvancedMD scales with you — delivering an intelligent, unified experience that lets you focus on what matters most: your patients. The future of independent practice isn't just surviving — it's thriving. AdvancedMD gives you the technology to do both, without the complexity.

RXNT has spent over 25 years building cloud-based healthcare software designed for ambulatory practices and medical organizations of all sizes and specialties. Our innovative, AI-powered, and data-backed software solutions help practices grow, improve clinical efficiency, and streamline business operations—whether you're a solo provider, large healthcare organization, or billing services company. With over 60,000 medical professionals across all 50 U.S. states relying on RXNT, our fully-integrated, ONC-certified software system includes Electronic Health Records (EHR), Physician Practice Management (PPMS), Medical Billing and Revenue Cycle Management (RCM), E-Prescribing (eRx), Scheduling, Patient Portal, mobile applications, and more. Every product works seamlessly as one system or can be used standalone, giving you flexibility to choose what works best for your practice. Our SaaS-based Full Suite software solution integrates every area of RXNT through a secure, centralized database, enabling real-time data flow across clinical and administrative functions. Whether you're modernizing your medical practice or scaling your healthcare business, RXNT delivers all-in-one technology to help you succeed. So far, users have transmitted over 125 million prescriptions and processed more than $7 billion in insurance claims. Built for usability and accessibility, RXNT’s cloud-based software is available 24/7 from any device and includes mobile apps for iOS and Android. Simple, transparent pricing means no hidden fees, and every plan includes free implementation & training periods, data migration, storage, software updates, and U.S.-based customer service.

Elation Health stands out as the premier platform for primary care, enabling 32,000 healthcare providers to offer tailored care to more than 16 million patients. By utilizing a clinically-focused electronic health record system, along with integrated billing solutions and AI-driven tools, Elation enhances care processes, ensuring that independent practices can flourish in a competitive landscape. This commitment to innovation not only improves patient outcomes but also streamlines operations for practitioners.

Aesthetic Insight is an all-encompassing, cloud-based software platform that complies with HIPAA standards, specifically tailored for aesthetic clinics and medical spas, incorporating a variety of features such as scheduling, online booking, point-of-sale, and membership management into a unified system. This innovative solution enables clinics to efficiently manage online appointments based on resource availability, digitize their intake and consent processes, and handle bundled service memberships with automated billing functionality. Furthermore, the platform supports online retail sales through its integrated e-commerce features while boosting client engagement through customized marketing strategies. By bringing together front-desk operations, treatment records, and inventory management within one interface, it greatly simplifies the day-to-day operations of clinics. Additionally, the software boasts sophisticated features like calendar management, client segmentation, automated reminders, and tracking for package redemptions, all of which contribute to a seamless interaction for both staff and clients. This comprehensive approach not only enhances operational efficiency but also strengthens the connections between clinics and their clients, ultimately leading to improved service delivery. In doing so, it empowers clinics to focus more on patient care and less on administrative burdens.

Acuity Scheduling simplifies the process of managing and scheduling appointments online. This user-friendly software assists both professionals and businesses in effortlessly keeping their calendars booked. By providing clients with real-time access to your availability, Acuity allows for quick appointment bookings and the option to pay in advance. With its seamless functionality, you can avoid the stress of organizing or rescheduling appointments altogether. This efficiency not only saves time but also enhances the overall client experience.

DoctorConnect stands as a reputable innovator in patient engagement solutions, having dedicated over 25 years to enhancing the healthcare landscape. We assist medical practices, regardless of size, in optimizing communication, automating everyday tasks, and elevating the patient experience. From independent doctors to extensive health organizations, numerous providers across the country depend on our adaptable tools to lighten administrative workloads, minimize missed appointments, and boost revenue streams. Our platform is crafted to align with real-world healthcare needs—offering scalability, user-friendliness, and seamless integration with a multitude of EMR and Practice Management (PM) systems. Whether your goal is to update appointment scheduling, automate patient reminders, or gather meaningful feedback, DoctorConnect delivers a comprehensive solution that caters to your specific workflow. Focusing on adaptability and tangible outcomes, we enable clinics to conserve time, improve patient satisfaction, and enhance operational efficiency while ensuring that current systems remain undisturbed. Our commitment to innovation continues to propel us as a partner in the ongoing evolution of healthcare delivery.

CoachIQ is a powerful all-in-one platform tailored for sports coaches to manage every aspect of their business, from scheduling and payments to client communication and session tracking. A standout feature is its video analysis and media sharing functionality, which allows coaches to upload athlete videos, provide detailed feedback with notes or voiceovers, and share curated libraries of drills and game footage to enhance training. This enriches both in-person and remote coaching experiences, fostering deeper athlete development. Combined with automated scheduling tools, integrated payment processing, and a unified inbox for seamless communication, CoachIQ supports coaches in scaling their business efficiently. Trusted by professional coaches across many sports, CoachIQ delivers user-friendly technology and responsive support to simplify coaching operations and maximize growth potential.

FAMCare streamlines the case management process and enhances client outcomes significantly. By utilizing automated casework through adaptable workflow tools and organized task lists, it ensures that no important details are overlooked. Furthermore, its robust pivot table reporting not only simplifies data analysis but also transforms it into an engaging task, facilitating straightforward quarterly and annual reports. Additionally, FAMCare offers a variety of modules, including those for workflow management, form creation, billing, and client portals, providing a comprehensive solution for all your case management needs. This versatility allows organizations to tailor the system to their unique requirements for maximum efficiency.

NINJIO offers a comprehensive cybersecurity awareness training platform designed to mitigate human-related cybersecurity threats through captivating training, tailored assessments, and detailed reporting. This holistic method emphasizes contemporary attack methods to enhance employee awareness and leverages insights from behavioral science to refine users' instincts. Utilizing our exclusive NINJIO Risk Algorithm™, we pinpoint social engineering weaknesses within users based on phishing simulation results, tailoring content delivery to create a customized experience that promotes lasting behavioral change. With NINJIO, you will benefit from: - NINJIO AWARE, which provides training centered around attack vectors, captivating audiences with Hollywood-style micro-learning episodes derived from actual hacking incidents. - NINJIO PHISH3D, a simulated phishing tool that uncovers specific social engineering tactics that are most likely to deceive individuals in your organization. - NINJIO SENSE, our innovative training course grounded in behavioral science, which immerses employees in experiences that replicate the emotional manipulation tactics used by hackers. Additionally, this approach fosters a more vigilant workforce equipped to recognize and counteract potential threats effectively.

ACI Learning delivers hands-on IT and cybersecurity training that goes beyond theory—helping learners build real, job-ready skills that stick. Our approach is practical and results-driven, combining immersive virtual labs, certification prep, and instruction led by seasoned industry professionals who understand what it takes to succeed in the field. Whether you’re managing a team or investing in your own growth, myACI—ACI Learning’s all-in-one training platform—bridges the gap between learning and doing. It’s designed to transform knowledge into measurable performance, empowering learners to apply what they’ve learned immediately on the job. myACI keeps engagement high with expert-led video content, gamified elements like skill points, and learning paths. For leaders, robust dashboards and analytics make it easy to assign training, track progress, and connect learning to business outcomes. Enterprise-ready and globally trusted, myACI also offers Marketplace access to expand training beyond IT and cybersecurity. Scalable, flexible, and built for today’s workforce, ACI Learning helps you build a stronger team and prove the ROI of every training initiative.