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What is Ruler Analytics?

Simplify the way you connect revenue to your marketing campaigns and channels through robust marketing attribution. By minimizing the time spent on managing various reports, you can focus more on improving your results and distributing your budget wisely. Facilitate data-driven decision-making by integrating your website, CRM, and marketing tools, allowing you to access critical information precisely when you need it. Effectively track interactions like calls, forms, live chats, and other touchpoints, ensuring no engagement goes unnoticed. With our advanced solutions for forms, live chat, and call tracking, you can easily monitor every click, call, and conversation directed to your site. Link your marketing actions to clicks, leads, and sales to discern which strategies thrive and which do not. Gain insights into the behavior of high-quality leads to enhance your campaigns with metrics that emphasize value. While your data is available, the real hurdle is its fragmentation, which complicates the identification of successful channels generating new leads or those that convert into sales. Ruler's marketing attribution software addresses this challenge by integrating lead data into your CRM and analytics systems, providing a comprehensive overview of your marketing effectiveness. This integration not only allows marketers to make better-informed decisions but also optimizes their strategies for greater impact. Ultimately, a consolidated view of your data leads to improved marketing outcomes and a stronger return on investment.

What is Calltouch?

Bringing all marketing expenses into one unified platform not only streamlines management but also increases oversight and control. This approach allows for accurate tracking of the effectiveness of different advertising channels, campaigns, and keywords. Additionally, it monitors a variety of inquiries, such as phone calls, online submissions, chat interactions, and abandoned shopping carts. The platform includes features for automated scoring and analysis of conversation tones during phone calls. It provides a detailed view of the entire conversion journey, from ad impressions all the way through to sales and return on investment (ROI). With a remarkable 96% accuracy in identifying the sources of phone calls, we offer compensation in the form of extra numbers at no additional cost if more than 4% of calls cannot be traced back to a specific site visitor. Our solutions are tailored to help businesses optimize their marketing expenditures, thereby improving both efficiency and effectiveness. By leveraging our tools, organizations can uncover critical insights that enable them to make informed, data-driven decisions and refine their overall marketing tactics for better results. Ultimately, this leads to a more strategic approach to advertising and a stronger competitive edge in the market.

Media

Media

Integrations Supported

Google Analytics
Pipedrive
Stackreaction
Capsule
CoMagic
Creatio
Criteo
Easyflow
Facebook Ads
Google Ads
Kommo
Microsoft Dynamics 365
Nekton.ai
SegmentStream
VK
Workslam
Wufoo
Yandex Metrica
Zapier
retailCRM

Integrations Supported

Google Analytics
Pipedrive
Stackreaction
Capsule
CoMagic
Creatio
Criteo
Easyflow
Facebook Ads
Google Ads
Kommo
Microsoft Dynamics 365
Nekton.ai
SegmentStream
VK
Workslam
Wufoo
Yandex Metrica
Zapier
retailCRM

API Availability

Has API

API Availability

Has API

Pricing Information

$79 per month
Free Trial Offered?
Free Version

Pricing Information

₽990 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ruler Analytics

Date Founded

2016

Company Location

United Kingdom

Company Website

www.ruleranalytics.com

Company Facts

Organization Name

Calltouch

Date Founded

2011

Company Location

Russia

Company Website

www.calltouch.ru/

Categories and Features

Call Tracking

CRM
Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Call Tracking

CRM
Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

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