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What is SAP Trade Promotion Management?

Increase revenue, volume, and profitability through an all-encompassing trade management strategy. Equip sales leaders in the consumer goods sector to effectively oversee trade promotion planning and execution, making use of advanced trade management analytics while engaging in comprehensive customer business planning with SAP Trade Management. Utilize our integrated tool for customer business planning to improve planning accuracy, quickly spot any deviations from established plans, and address these discrepancies with enhanced efficiency. Combine insights from both manufacturers and retailers to facilitate effective communication and negotiation with customers using their preferred language. Achieve seamless integration of volume, margin, assortment, promotion, and financial planning while ensuring that deductions align with promotional invoices to streamline the clearance process. Maintain vigilant oversight of promotional details and accruals, offer a centralized system for claims reconciliation, and guarantee real-time visibility into payment and funding responsibilities, ultimately creating a more efficient trade management experience. Furthermore, this comprehensive methodology not only simplifies operational processes but also significantly boosts collaboration among all parties engaged in trade management, leading to improved outcomes for everyone involved.

What is Accenture Cloud Trade Promotion Management?

The rise of global competition has posed significant challenges for companies striving to succeed in today’s market environment. In order to improve sales effectiveness, businesses are now prioritizing deeper engagement with customers, channels, shoppers, and consumers alike. Historically, firms in the consumer product industry have encountered an overwhelming array of solutions aimed at optimizing their front office functions. To address this issue, Accenture and Salesforce are collaborating to develop a comprehensive engagement platform that integrates Salesforce’s strengths with Accenture’s extensive knowledge in the consumer goods field. By leveraging Accenture Cloud Trade Promotion Management, businesses can effectively plan and implement promotional strategies while gaining valuable insights into their trade investments and profitability metrics. Furthermore, Accenture Cloud Retail Execution empowers management and field sales personnel to carry out more accurate and compliant promotional initiatives, thereby enhancing outcomes in a fiercely competitive market. This integrated strategy not only simplifies operational processes but also significantly improves the customer journey, fostering greater loyalty and satisfaction among consumers. In turn, this approach may lead to increased market share and sustained growth for participating businesses.

Media

Media

Integrations Supported

CipherTrust Data Security Platform
Cloudsquare Credit
Data Secure
Effecta
Google Cloud Security Command Center
Graphite Studio
HyperVerge
Nutanix AOS Storage
OpenText Web Site Management
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Partner Relationship Management
PTC MOVE
SafeNet Trusted Access
Splunk User Behavior Analytics
TEOCO SmartHub Analytics
iSecurity Audit
purpose.jobs

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$120 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/trade-management.html

Company Facts

Organization Name

Salesforce AppExchange

Company Location

United States

Company Website

www.accenture.com/us-en/services/cloud/cloud-solutions

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Budgeting & Forecasting
Customer Management
Discount Management
Pricing Optimization

Categories and Features

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