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What is SAP Trade Promotion Management?
Increase revenue, volume, and profitability through an all-encompassing trade management strategy. Equip sales leaders in the consumer goods sector to effectively oversee trade promotion planning and execution, making use of advanced trade management analytics while engaging in comprehensive customer business planning with SAP Trade Management. Utilize our integrated tool for customer business planning to improve planning accuracy, quickly spot any deviations from established plans, and address these discrepancies with enhanced efficiency. Combine insights from both manufacturers and retailers to facilitate effective communication and negotiation with customers using their preferred language. Achieve seamless integration of volume, margin, assortment, promotion, and financial planning while ensuring that deductions align with promotional invoices to streamline the clearance process. Maintain vigilant oversight of promotional details and accruals, offer a centralized system for claims reconciliation, and guarantee real-time visibility into payment and funding responsibilities, ultimately creating a more efficient trade management experience. Furthermore, this comprehensive methodology not only simplifies operational processes but also significantly boosts collaboration among all parties engaged in trade management, leading to improved outcomes for everyone involved.
What is Accenture Cloud Trade Promotion Management?
The rise of global competition has posed significant challenges for companies striving to succeed in today’s market environment. In order to improve sales effectiveness, businesses are now prioritizing deeper engagement with customers, channels, shoppers, and consumers alike. Historically, firms in the consumer product industry have encountered an overwhelming array of solutions aimed at optimizing their front office functions. To address this issue, Accenture and Salesforce are collaborating to develop a comprehensive engagement platform that integrates Salesforce’s strengths with Accenture’s extensive knowledge in the consumer goods field. By leveraging Accenture Cloud Trade Promotion Management, businesses can effectively plan and implement promotional strategies while gaining valuable insights into their trade investments and profitability metrics. Furthermore, Accenture Cloud Retail Execution empowers management and field sales personnel to carry out more accurate and compliant promotional initiatives, thereby enhancing outcomes in a fiercely competitive market. This integrated strategy not only simplifies operational processes but also significantly improves the customer journey, fostering greater loyalty and satisfaction among consumers. In turn, this approach may lead to increased market share and sustained growth for participating businesses.
Integrations Supported
CipherTrust Data Security Platform
Cloudsquare Credit
Data Secure
Effecta
Google Cloud Security Command Center
Graphite Studio
HyperVerge
Nutanix AOS Storage
OpenText Web Site Management
Oracle Audience Segmentation
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
$120 per month
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Online Training
Training Options
Documentation Hub
Online Training
On-Site Training
Company Facts
Organization Name
SAP
Date Founded
1972
Company Location
Germany
Company Website
www.sap.com/products/trade-management.html
Company Facts
Organization Name
Salesforce AppExchange
Company Location
United States
Company Website
www.accenture.com/us-en/services/cloud/cloud-solutions
Categories and Features
Trade Promotion Management
Analytics / ROI Tracking
Budgeting & Forecasting
Customer Management
Discount Management
Pricing Optimization
Categories and Features
Trade Promotion Management
Not specified