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What is SAP Trade Promotion Management?

Increase revenue, volume, and profitability through an all-encompassing trade management strategy. Equip sales leaders in the consumer goods sector to effectively oversee trade promotion planning and execution, making use of advanced trade management analytics while engaging in comprehensive customer business planning with SAP Trade Management. Utilize our integrated tool for customer business planning to improve planning accuracy, quickly spot any deviations from established plans, and address these discrepancies with enhanced efficiency. Combine insights from both manufacturers and retailers to facilitate effective communication and negotiation with customers using their preferred language. Achieve seamless integration of volume, margin, assortment, promotion, and financial planning while ensuring that deductions align with promotional invoices to streamline the clearance process. Maintain vigilant oversight of promotional details and accruals, offer a centralized system for claims reconciliation, and guarantee real-time visibility into payment and funding responsibilities, ultimately creating a more efficient trade management experience. Furthermore, this comprehensive methodology not only simplifies operational processes but also significantly boosts collaboration among all parties engaged in trade management, leading to improved outcomes for everyone involved.

What is Confido?

Confido empowers consumer packaged goods (CPG) brands to gain insight into and enhance the significant portion of revenue—up to 30%—allocated to retailer and distributor deductions or billbacks. With Confido, brands can efficiently monitor their deductions, streamline manual processes like cash application and deduction management, and manage trade planning while keeping an eye on cash application tracking. Highlighted Features Cash Application - Swiftly process payments from retailers and distributors, while easily tracking deductions based on retailer, product, and reason. Dispute Management – Automate the collection of supporting documentation and submission of disputes for chargebacks deemed invalid. Trade Promotion Management - Rapidly plan promotions and automatically track sales lifts and actual performance, ensuring effective evaluations of promotional strategies. Additionally, the platform offers comprehensive analytics to help brands make informed decisions and optimize future trade activities.

Media

Media

No images available

Integrations Supported

SAP Joule

Integrations Supported

SAP Joule

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/trade-management.html

Company Facts

Organization Name

Confido

Date Founded

2021

Company Location

United States

Company Website

confidotech.com

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

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