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What is SAP Trade Promotion Management?

Increase revenue, volume, and profitability through an all-encompassing trade management strategy. Equip sales leaders in the consumer goods sector to effectively oversee trade promotion planning and execution, making use of advanced trade management analytics while engaging in comprehensive customer business planning with SAP Trade Management. Utilize our integrated tool for customer business planning to improve planning accuracy, quickly spot any deviations from established plans, and address these discrepancies with enhanced efficiency. Combine insights from both manufacturers and retailers to facilitate effective communication and negotiation with customers using their preferred language. Achieve seamless integration of volume, margin, assortment, promotion, and financial planning while ensuring that deductions align with promotional invoices to streamline the clearance process. Maintain vigilant oversight of promotional details and accruals, offer a centralized system for claims reconciliation, and guarantee real-time visibility into payment and funding responsibilities, ultimately creating a more efficient trade management experience. Furthermore, this comprehensive methodology not only simplifies operational processes but also significantly boosts collaboration among all parties engaged in trade management, leading to improved outcomes for everyone involved.

What is Inmar ScanApps?

Envision having the ability to assess the impact of your promotional efforts nearly instantaneously; this is possible through ScanApps' validation services that are based on consumption. These services enable brands to make informed decisions regarding the allocation and modification of their promotional budgets according to confirmed results. Instead of randomly boosting budgets for all promotions, you can strategically invest in those that deliver the most significant returns. Furthermore, they provide insightful data that can help optimize your trade spending. Their reports may reveal challenges such as improper merchandising or insufficient performance metrics, allowing for a deeper understanding of your promotional effectiveness. You can conduct audits on specific trade events or evaluate all events across various distribution partners, whether at a regional or national level. With a simple and affordable pricing structure, you have the potential to cut costs and reinvest those savings into future trade activities. This method not only increases the clarity of your trade expenditures but also enables you to evaluate your pass-thru efficiency, helping you to identify underperforming retailers and wholesalers. Ultimately, you can substantiate deductions and refine your overall promotional approach. By leveraging these insights, you not only enhance your brand’s visibility but also position it for increased success amidst stiff competition in the market. Now is the time to take advantage of these tools to revolutionize your promotional strategy.

Media

Media

Integrations Supported

SAP Joule

Integrations Supported

SAP Joule

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/trade-management.html

Company Facts

Organization Name

Inmar Intelligence

Date Founded

1980

Company Location

United States

Company Website

www.inmar.com/solutions/fintech-solutions/trade-promotion

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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