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What is SAP Trade Promotion Management?

Increase revenue, volume, and profitability through an all-encompassing trade management strategy. Equip sales leaders in the consumer goods sector to effectively oversee trade promotion planning and execution, making use of advanced trade management analytics while engaging in comprehensive customer business planning with SAP Trade Management. Utilize our integrated tool for customer business planning to improve planning accuracy, quickly spot any deviations from established plans, and address these discrepancies with enhanced efficiency. Combine insights from both manufacturers and retailers to facilitate effective communication and negotiation with customers using their preferred language. Achieve seamless integration of volume, margin, assortment, promotion, and financial planning while ensuring that deductions align with promotional invoices to streamline the clearance process. Maintain vigilant oversight of promotional details and accruals, offer a centralized system for claims reconciliation, and guarantee real-time visibility into payment and funding responsibilities, ultimately creating a more efficient trade management experience. Furthermore, this comprehensive methodology not only simplifies operational processes but also significantly boosts collaboration among all parties engaged in trade management, leading to improved outcomes for everyone involved.

What is Invisible Hand?

Invisible Hand Technologies provides an AI-powered platform specifically engineered for pricing, promotions, and assortment for consumer packaged goods (CPG) brands. By amalgamating store-level sales data, competitive insights, and sophisticated predictive analytics, it enables these brands to enhance their pricing methodologies, evaluate the effectiveness of trade promotions, and make well-informed choices about product assortments. Aimed at mid-sized CPG manufacturers, the platform converts retail sales data into strategic business actions, helping to establish ideal pricing, pinpoint effective trade promotions that increase revenue, and curate the optimal selection of products for display in stores. Unlike conventional tools that primarily handle trade promotion execution or settlement, Invisible Hand emphasizes analytics and optimization, providing revenue growth, category management, and pricing teams with forward-looking insights instead of just facilitating routine administrative processes. This innovative strategy allows companies to strengthen their competitive position and foster growth in a market that is becoming more intricate. As a result, brands can not only respond to market changes more effectively but also anticipate future trends and align their strategies accordingly.

Media

Media

No images available

Integrations Supported

SAP Joule

Integrations Supported

SAP Joule

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Custom quote
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/trade-management.html

Company Facts

Organization Name

Invisible Hand Technologies

Date Founded

2024

Company Location

United States

Company Website

invisiblehand.tech

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

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