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What is SAP Trade Promotion Management?

Increase revenue, volume, and profitability through an all-encompassing trade management strategy. Equip sales leaders in the consumer goods sector to effectively oversee trade promotion planning and execution, making use of advanced trade management analytics while engaging in comprehensive customer business planning with SAP Trade Management. Utilize our integrated tool for customer business planning to improve planning accuracy, quickly spot any deviations from established plans, and address these discrepancies with enhanced efficiency. Combine insights from both manufacturers and retailers to facilitate effective communication and negotiation with customers using their preferred language. Achieve seamless integration of volume, margin, assortment, promotion, and financial planning while ensuring that deductions align with promotional invoices to streamline the clearance process. Maintain vigilant oversight of promotional details and accruals, offer a centralized system for claims reconciliation, and guarantee real-time visibility into payment and funding responsibilities, ultimately creating a more efficient trade management experience. Furthermore, this comprehensive methodology not only simplifies operational processes but also significantly boosts collaboration among all parties engaged in trade management, leading to improved outcomes for everyone involved.

What is Promo2Go?

Quickly and efficiently assess your promotional effectiveness with Promo2Go, where you can opt for a demo or download our detailed brochure for additional information. Promo2Go goes beyond mere calculations, as it visualizes your promotion's performance, streamlining the evaluation process by eliminating the cumbersome manual tasks. This service provides insights through engaging storylines that guide you through each essential stage of your promotions. Its intuitive dashboard presents critical insights that empower you to make informed choices about upcoming promotions and demand strategies, targeting both short-term outcomes and long-term benefits like market share expansion, enhanced ROI from promotional investments, and improved profit margins. Every promotion you launch undergoes immediate evaluation, allowing you to gauge its effects on specific products and overall brand health. Moreover, Promo2Go establishes a transparent analytical framework for all stakeholders, ensuring that everyone can view the data from multiple perspectives to pinpoint the elements that contribute to promotional success, fostering a collaborative atmosphere for strategic planning. This all-encompassing method guarantees that your promotional initiatives are not only efficient but also subject to ongoing enhancement, paving the way for sustained growth. Ultimately, Promo2Go equips you with the tools needed to refine your promotional strategies continually.

Media

Media

Integrations Supported

SAP Joule

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/trade-management.html

Company Facts

Organization Name

Scanmar QED

Company Location

Netherlands

Company Website

www.scanmarqed.com/sales-operations-planning/promo2go

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Budgeting & Forecasting
Customer Management
Discount Management
Pricing Optimization

Categories and Features

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