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What is SAP Trade Promotion Management?

Increase revenue, volume, and profitability through an all-encompassing trade management strategy. Equip sales leaders in the consumer goods sector to effectively oversee trade promotion planning and execution, making use of advanced trade management analytics while engaging in comprehensive customer business planning with SAP Trade Management. Utilize our integrated tool for customer business planning to improve planning accuracy, quickly spot any deviations from established plans, and address these discrepancies with enhanced efficiency. Combine insights from both manufacturers and retailers to facilitate effective communication and negotiation with customers using their preferred language. Achieve seamless integration of volume, margin, assortment, promotion, and financial planning while ensuring that deductions align with promotional invoices to streamline the clearance process. Maintain vigilant oversight of promotional details and accruals, offer a centralized system for claims reconciliation, and guarantee real-time visibility into payment and funding responsibilities, ultimately creating a more efficient trade management experience. Furthermore, this comprehensive methodology not only simplifies operational processes but also significantly boosts collaboration among all parties engaged in trade management, leading to improved outcomes for everyone involved.

What is Revya?

Revya specializes in the recovery of deductions and the management of trade promotions for consumer packaged goods (CPG) brands that distribute through multiple channels. The company adeptly acquires the weekly UNFI backup, alongside intricate K-Solve data from KeHE, and organizes each entry meticulously by chargeback category while also linking promotional entries to their corresponding authorizations. It ensures the accuracy of shortage claims by cross-verifying them with the bill of lading and proof of delivery, and it systematically files any discrepancies within the dispute periods set by each distributor. In planning, Revya assesses promotions using incremental case sales derived from historical scan data, adjusting for potential cannibalization, and calculates the delivered cost, yielding a detailed report on the true cost of service per channel, which includes the effects of spoils, fines, and chargebacks from transactions. Unlike many Trade Promotion Management (TPM) tools that merely project future expenditures, Revya distinguishes itself by analyzing retailer behaviors after promotions, leading to more precise evaluations. Having overseen over $120 million in managed deductions, Revya has efficiently processed in excess of 16,000 deductions across 14 different distributors and retailers, including key industry players like UNFI, KeHE, US Foods, Sysco, Lowe's, and Menards, which underscores its substantial influence in the field. This all-encompassing strategy not only optimizes financial recoveries but also bolsters strategic planning for upcoming promotions, positioning Revya as an indispensable resource for CPG brands aiming to enhance their operational efficiency and market performance. Furthermore, Revya's innovative approach equips brands with insights that drive better decision-making and ultimately contribute to their long-term success in a competitive landscape.

Media

Media

No images available

Integrations Supported

SAP Joule

Integrations Supported

NetSuite
QuickBooks Online

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$1,000/month
Starts at $1,000/month plus a recovery percentage, scaling with deduction volume.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Online Training

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/trade-management.html

Company Facts

Organization Name

Revya

Date Founded

2025

Company Location

United States

Company Website

www.revya.ai

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Budgeting & Forecasting
Customer Management
Discount Management
Pricing Optimization

Categories and Features

CPG

Not specified

Deduction Management

Not specified

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