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What is SAS Customer Intelligence?

No matter your level of marketing expertise, SAS delivers cutting-edge solutions that empower you to reevaluate your marketing approaches. Their tools for journey activation, adaptive planning, and a real-time decision engine enable you to create captivating, moment-driven customer experiences that not only boost profitability but also foster brand loyalty. You can seamlessly enhance customer data utilization beyond the constraints of traditional customer data platforms. With insights driven by state-of-the-art AI and machine learning, you can respond quickly and effectively to market changes. Furthermore, you can optimize and automate your marketing planning processes to guarantee maximum accountability across your campaigns. Crafting individualized customer journeys will not only increase engagement rates but also facilitate the generation of profitable leads. Collaborate widely with various teams, suppliers, vendors, or stakeholders to expand your brand's reach and impact. SAS Customer Intelligence 360 provides customized, intelligent marketing solutions that cater to the needs of modern businesses. By leading brands through the stages from data to insight and finally to action, SAS arms companies with robust tools for adaptive planning and journey activation, ensuring they remain competitive in an evolving market. Moreover, the incorporation of sophisticated analytics enables ongoing strategy refinement, helping businesses respond adeptly to dynamic consumer behaviors. This holistic approach ensures that every marketing effort is both strategic and measurable.

What is Pleasepoint?

Pleasepoint operates as a sophisticated machine learning platform designed to classify your CRM customers by forecasting their buying patterns, which allows you to customize your digital marketing strategies on a broad scale. As a premier predictive marketing tool, Pleasepoint enriches CRM systems with crucial insights into both client behavior and product performance, ultimately enhancing each customer's lifetime value. By categorizing clients based on their significance, you can create personalized interactions that drive higher conversion rates, optimize acquisition tactics, and strengthen customer loyalty. Our state-of-the-art Artificial Intelligence streamlines the identification of customer profiles by analyzing multiple factors, including shopping trends, brand allegiance, and purchase probability. Beyond this, Pleasepoint leverages AI to automatically distinguish customer segments according to their loyalty tiers, allowing for the detection of clients who may be slipping toward inactivity while also highlighting those who are becoming more engaged. This proactive strategy empowers you to develop customized communication plans for each customer group, ensuring that your marketing initiatives resonate with various audiences. Furthermore, this approach not only maximizes engagement and satisfaction but also enables continuous improvement in your marketing efforts.

Media

Media

Integrations Supported

SAS Data Loader for Hadoop
SAS MDM
SurveyXact

Integrations Supported

SAS Data Loader for Hadoop
SAS MDM
SurveyXact

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAS Institute

Date Founded

1976

Company Location

United States

Company Website

www.sas.com/en_us/solutions/customer-intelligence.html

Company Facts

Organization Name

Pleasepoint

Company Location

Spain

Company Website

pleasepoint.com/es/customer-intelligence

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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