SAS Fraud, AML & Security Intelligence vs. Ekata

Implementing a proactive defense is essential, utilizing state-of-the-art analytics, artificial intelligence, and machine learning technologies. A holistic approach to tackling fraud, compliance, and security challenges is imperative for success. SAS's security intelligence offerings create a crucial barrier, backed by extensive industry knowledge and superior analytical capabilities. Safeguarding your organization's integrity and financial stability is paramount, as is the ability to avert fraudulent, wasteful, and abusive payments before they occur. Keeping pace with the rapidly changing regulatory environment is vital for maintaining compliance. A risk-oriented strategy that promotes transparency and reduces compliance risks is necessary for effective governance. Evaluating customer interactions throughout their entire life span helps minimize the risks of identity theft and digital fraud. By employing a unified, analytics-driven approach to assess risks and threats, organizations can respond more swiftly and effectively to criminal activities, terrorism, and various security challenges. Explore how SAS's cutting-edge analytics solutions, which incorporate predictive analytics and integrated AI capabilities, can fulfill a wide range of strategic business goals. By harnessing these advanced tools, organizations can not only bolster their security frameworks but also cultivate a more robust and adaptable operational environment, ensuring long-term resilience against emerging threats. Ultimately, prioritizing security and compliance will empower organizations to thrive in today's complex landscape.

Detecting and preventing the creation of fake user accounts is crucial in order to protect loyalty programs from those attempting to take advantage of them. Organizations can significantly improve their risk evaluation processes by cross-referencing customer data with trustworthy external sources. To combat payment fraud effectively, it is essential to make accurate risk judgments at every phase of the transaction, whether it be prior to, during, or following authorization. Simplifying the authorization process is key to reducing friction for customers as they make purchases. The Ekata Identity Engine employs sophisticated data science and machine learning methods to merge two distinct datasets: the Ekata Identity Graph and the Ekata Identity Network. These datasets emphasize critical identity features, converting them into actionable insights that enable businesses to conduct thorough risk assessments of their customers. By validating a larger volume of legitimate interactions, companies can broaden and sustain their customer base. Furthermore, identifying more fraudulent activities allows organizations to protect their financial assets more effectively. Swift risk evaluations facilitate the approval of additional legitimate transactions, thus ensuring the prevention of fraud while simultaneously embracing more reliable customers. This strategy not only enhances security protocols but also fosters improved customer satisfaction and loyalty over time, which can lead to long-lasting business success. The combination of advanced technology and thoughtful risk management creates a more secure and efficient transaction environment for everyone involved.