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What is SAS Health?

Elevate your digital transformation efforts while unlocking critical insights from your data with tailored health analytic solutions. With its user-friendly drag-and-drop interface, the SAS Health Cohort Builder empowers users to create and query cohorts based on temporal connections without requiring any coding experience. This intuitive tool facilitates the exploration of cohort characteristics and the effects of various inclusion or exclusion criteria on patient populations, aiding in the evaluation of study feasibility. Users can conveniently save cohort definitions for future applications, adjust them as necessary, and utilize them across various real-world data sources for comparative studies, ultimately saving both time and resources in the research process. Moreover, findings can be validated and further examined through in-memory processing and visualization capabilities within SAS or via other platforms like R, Python, as well as a range of third-party visualization tools. Conversely, SAS Health: Episode Builder grants you the flexibility to view and adjust episode definitions directly, putting you in control of the entire process. With SAS’s comprehensive documentation outlining the logic behind generating episodes of care, you can have confidence in the transparency and auditability of the underlying business rules, enhancing the integrity of your health data analytics. This blend of features not only streamlines the analytic process but also significantly positions SAS as a premier solution in the field of health analytics, making it an invaluable asset for healthcare professionals.

What is Affinity Answers?

Affinity Answers combines vast behavioral insights with the world's largest social dataset to validate various online activities, such as web browsing, e-commerce transactions, search queries, and mobile intents, resulting in custom audience segments that outperform traditional purchase-based groups by an exceptional average of 55%. Users can outline their target parameters, including preferred audiences, timelines, geographic regions, channels, and budgets, receiving customized audience definitions complete with targeting filters, estimated reach, and distinct intent scores within just 1 to 2 business days; once approved, these audiences can be activated on demand-side platforms like DV360 and The Trade Desk in a timeframe of 7 to 10 days. This innovative system can produce a limitless array of persona-level segments, encompassing competitive conquest groups (like patrons of rivals to USAA), psychographic cohorts (such as admirers of key influencers), audiences demonstrating purchase intent (for example, aficionados of bacon), and those concentrating on current events (like political news readers), all available via an API or an intuitive web interface. The adaptability of Affinity Answers enables marketers to craft finely-tuned segments that align perfectly with their unique requirements, ensuring a targeted approach to engagement. This capability not only enhances marketing strategies but also fosters deeper connections with potential customers.

Media

Media

Integrations Supported

Facebook
Instagram
Python
Reddit
The Trade Desk
TikTok
X (Twitter)

Integrations Supported

Facebook
Instagram
Python
Reddit
The Trade Desk
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAS

Company Location

United States

Company Website

www.sas.com/en_us/software/health.html

Company Facts

Organization Name

Affinity Answers

Company Location

United States

Company Website

www.affinityanswers.com/data/

Categories and Features

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

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