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What is SERA?

SERA, which stands for Site Email Retargeting Advantage, is an innovative and proprietary method that is currently awaiting patent approval, allowing marketing clients to identify the email addresses of visitors to their websites by connecting that traffic with TrySERA's exclusive database. This means that even those who did not complete a purchase or fill out a Request For Information form can still be recognized. This groundbreaking solution marks the beginning of a new age in web retargeting, enabling you to access data associated with our database. Unlike platforms such as Facebook or Google that may offer email lists to their users, they usually do not disclose this information to you. With SERA, we can align your web traffic with our database and provide you with this vital information at a significantly lower cost than conventional clicks. Consequently, you can engage in remarketing efforts as often as you wish, without facing additional charges from a retargeting service, since you maintain ownership of the data! This distinctive benefit empowers you to enhance your marketing strategies not only effectively but also efficiently, ensuring you maximize your outreach to potential customers. By leveraging SERA, businesses can find new ways to connect with their audiences and drive engagement.

What is Addrelevance?

Addrelevance significantly boosts retargeting initiatives, achieving improvements exceeding 50% in click-through rates for display ads, effectiveness in branded content, conversion metrics, and the overall success of email or subscription campaigns. This AI-powered data solution excels at forecasting the buying profiles of individual site visitors, which facilitates a customized advertising strategy. By identifying the unique value propositions and calls to action that resonate with each visitor, it provides the most personalized advertisements or content available. Our implementation process is both efficient and user-friendly, allowing us to collect comprehensive behavioral data from each unique visitor to a website. Utilizing our sophisticated algorithm, we evaluate and anticipate the decision-making patterns of every visitor, ensuring that our clients showcase the most relevant ads or content based on these insights. As a sales director in a publishing company, your aim is to maximize digital advertising revenue, while as a skilled marketer, you strive to enhance the efficacy of your retargeting, email, ad, and personalization tactics. Furthermore, as a campaign manager, you are dedicated to sustaining lead generation levels amid budget constraints, which allows for more strategic spending and resource management. Ultimately, the integration of such advanced solutions can revolutionize the way brands connect with their audiences.

Media

Media

Integrations Supported

Integrations Supported

Microsoft 365

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

On-Site Training

Company Facts

Organization Name

SERA

Company Location

United States

Company Website

www.trysera.com

Company Facts

Organization Name

Addrelevance

Date Founded

2018

Company Location

Belgium

Company Website

www.addrelevance.ai

Categories and Features

Retargeting

Not specified

RFI

Not specified

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Rich Media Ad Serving
Video Ad Serving

Landing Page

A/B Testing
Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Dynamic Content
Landing Pages / Web Forms
Sales Intelligence
Segmentation
Website Visitor Tracking

Personalization

A/B Testing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Website Personalization

Predictive Analytics

AI / Machine Learning
Sentiment Analysis

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Personalization

Website Optimization Tools

Performance Metrics

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