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What is SERA?
SERA, which stands for Site Email Retargeting Advantage, is an innovative and proprietary method that is currently awaiting patent approval, allowing marketing clients to identify the email addresses of visitors to their websites by connecting that traffic with TrySERA's exclusive database. This means that even those who did not complete a purchase or fill out a Request For Information form can still be recognized. This groundbreaking solution marks the beginning of a new age in web retargeting, enabling you to access data associated with our database. Unlike platforms such as Facebook or Google that may offer email lists to their users, they usually do not disclose this information to you. With SERA, we can align your web traffic with our database and provide you with this vital information at a significantly lower cost than conventional clicks. Consequently, you can engage in remarketing efforts as often as you wish, without facing additional charges from a retargeting service, since you maintain ownership of the data! This distinctive benefit empowers you to enhance your marketing strategies not only effectively but also efficiently, ensuring you maximize your outreach to potential customers. By leveraging SERA, businesses can find new ways to connect with their audiences and drive engagement.
What is Addrelevance?
Addrelevance significantly boosts retargeting initiatives, achieving improvements exceeding 50% in click-through rates for display ads, effectiveness in branded content, conversion metrics, and the overall success of email or subscription campaigns. This AI-powered data solution excels at forecasting the buying profiles of individual site visitors, which facilitates a customized advertising strategy. By identifying the unique value propositions and calls to action that resonate with each visitor, it provides the most personalized advertisements or content available. Our implementation process is both efficient and user-friendly, allowing us to collect comprehensive behavioral data from each unique visitor to a website. Utilizing our sophisticated algorithm, we evaluate and anticipate the decision-making patterns of every visitor, ensuring that our clients showcase the most relevant ads or content based on these insights. As a sales director in a publishing company, your aim is to maximize digital advertising revenue, while as a skilled marketer, you strive to enhance the efficacy of your retargeting, email, ad, and personalization tactics. Furthermore, as a campaign manager, you are dedicated to sustaining lead generation levels amid budget constraints, which allows for more strategic spending and resource management. Ultimately, the integration of such advanced solutions can revolutionize the way brands connect with their audiences.
Integrations Supported
Microsoft 365
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
SERA
Company Location
United States
Company Website
www.trysera.com
Company Facts
Organization Name
Addrelevance
Date Founded
2018
Company Location
Belgium
Company Website
www.addrelevance.ai
Categories and Features
Retargeting
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting
Categories and Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Landing Page
A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis
Retargeting
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting
Website Optimization Tools
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts