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What is SERA?

SERA, which stands for Site Email Retargeting Advantage, is an innovative and proprietary method that is currently awaiting patent approval, allowing marketing clients to identify the email addresses of visitors to their websites by connecting that traffic with TrySERA's exclusive database. This means that even those who did not complete a purchase or fill out a Request For Information form can still be recognized. This groundbreaking solution marks the beginning of a new age in web retargeting, enabling you to access data associated with our database. Unlike platforms such as Facebook or Google that may offer email lists to their users, they usually do not disclose this information to you. With SERA, we can align your web traffic with our database and provide you with this vital information at a significantly lower cost than conventional clicks. Consequently, you can engage in remarketing efforts as often as you wish, without facing additional charges from a retargeting service, since you maintain ownership of the data! This distinctive benefit empowers you to enhance your marketing strategies not only effectively but also efficiently, ensuring you maximize your outreach to potential customers. By leveraging SERA, businesses can find new ways to connect with their audiences and drive engagement.

What is Opensend?

Gather email addresses, physical locations, and device information to implement effective real-time retargeting strategies. Boost your email database by collecting additional first-party data and tapping into easily accessible audiences to maximize the profitability of your online marketing campaigns. Capture all high-intent traffic on your website that doesn’t convert into sales. Develop high-intent, ad-ready audiences tailored specifically for your ideal buyer persona. Utilizing multi-channel retargeting can greatly enhance the value of every visitor to your site. By leveraging emails, advertisements, and postcards, you can convert visitors in a remarkably short time frame. Employ automated email sequences through your preferred email marketing platform to enhance user engagement. Re-engage more visitors across various websites programmatically to ensure they stay connected with your brand. Facilitate easy interaction for potential buyers from the comfort of their homes. Ensure that no customer is lost permanently by reactivating them on demand, thereby increasing the lifetime value of each client, even when direct communication is not feasible. If an email from a customer bounces, Opensend quickly replaces the undeliverable entry with an active email address, keeping your marketing efforts on track. This efficient process cultivates ongoing engagement with your audience, leading to improved retention rates and ultimately fostering a loyal customer base. By consistently refining your approach, you can create a more resilient marketing strategy that adapts to changing consumer behaviors.

Media

Media

Integrations Supported

Braze
Facebook
Google Cloud Platform
HubSpot CRM
HubSpot Customer Platform
Iterable
Klaviyo
Magento
Sendlane
Shopify
WooCommerce
Zapier

Integrations Supported

Braze
Facebook
Google Cloud Platform
HubSpot CRM
HubSpot Customer Platform
Iterable
Klaviyo
Magento
Sendlane
Shopify
WooCommerce
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$499 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SERA

Company Location

United States

Company Website

www.trysera.com

Company Facts

Organization Name

Opensend

Company Location

United States

Company Website

www.opensend.com

Categories and Features

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

RFI

Categories and Features

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

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