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What is SHR Maverick CRM?

In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.

What is Clairvoyix?

Metrics for email engagement, such as open rates and click-throughs, combined with social media analytics, serve as the foundational elements in assessing the effectiveness of your marketing strategies. Although drawing potential customers into engagement marks a step forward, a deeper analysis is vital for fully understanding your campaign's return on investment. It is essential to identify the elements that bring prospects closer to making a purchase, especially when multiple calls-to-action are in play. We are making significant strides in this direction. At Clairvoyix, our foundation is built upon the premier marketing database known as the Clairvoyix Knowledge Factory, which facilitates ongoing improvements and enhances the effectiveness of your direct marketing initiatives. We understand at Clairvoyix that the success of direct marketing hinges on both scientific methods and creative approaches, with each aspect being interdependent. Our relentless commitment to advancing our technology platform is evident, as we harness the strengths of industry giants like Microsoft and Oracle to ensure peak performance, strong security, scalability, and safeguarding of your investments. Additionally, this blend of innovative technology and artistic insight positions us as leaders in the marketing field, enabling our clients to meet their objectives with greater efficiency and effectiveness. Our focus on continuous improvement not only benefits our clients but also sets a standard for excellence in the industry.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SHR, Sceptre Hospitality Resources

Date Founded

1987

Company Location

United States

Company Website

shr.global/maverick-customer-relationship-management/

Company Facts

Organization Name

Clairvoyix

Date Founded

2003

Company Location

United States

Company Website

www.clairvoyix.com

Categories and Features

Categories and Features

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