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What is SHR Maverick CRM?
In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.
What is Concilio?
The intelligence platform crafted to leverage the capabilities of hotel and guest information provides valuable insights that can significantly enhance guest experiences. By acknowledging each guest's connection both online and on-site, the platform transforms the way hotels interact with their clientele. Our distinctive guest scoring mechanism reveals the authentic identity behind every reservation and evaluates their potential value to the hotel. The Concilio Insight Engine™ offers practical insights that enable you to connect and market to guests, whether on an individual basis or as part of larger groups. Specifically designed for modern hoteliers, the system allows for flexible interaction with data in your preferred style. Effortlessly navigate user-friendly dashboards to uncover various guest personas and demographic segments. It integrates reservation and guest information from diverse hotel systems into a single, all-encompassing stream. Moreover, you can enhance guest profiles with additional insights derived from our exclusive classification and segmentation techniques. With a visually appealing and user-friendly interface, you can explore and manipulate your enriched data effortlessly. This platform not only ensures that each guest feels appreciated and recognized but also fosters a memorable experience that builds long-term loyalty and encourages repeat visits. By prioritizing personalization, the platform ultimately transforms the hospitality experience into something extraordinary.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
SHR, Sceptre Hospitality Resources
Date Founded
1987
Company Location
United States
Company Website
shr.global/maverick-customer-relationship-management/
Company Facts
Organization Name
Concilio Labs
Date Founded
2013
Company Location
United States
Company Website
www.conciliolabs.com