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What is SHR Maverick CRM?
In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.
What is Ireckonu?
Ireckonu enhances the connections you make with your guests, guaranteeing that every engagement is seamless and memorable, from the initial moments before check-in to the time after they have checked out. This is why our intricately designed interconnected ecosystem is set up to manage your operations and systems while empowering your staff, allowing you to customize experiences that align with the unique preferences of each guest in every room. With tools that include guest profiling, analytics, and immediate support for hotel personnel, our ecosystem centers around the CORE, providing truly distinctive experiences tailored for your guests. The CORE middleware achieves a smooth integration of your systems as you embrace new technologies, fostering an environment that collaborates efficiently to not only meet but surpass your guests' expectations. By gaining profound insights into what motivates your guests, you can ensure they choose to return for future stays. Furthermore, our strong integration with Auth0 has enabled us to separate identity management from a guest’s profile, which allows hoteliers to incorporate single sign-on (SSO) and multi-factor authentication, thereby enhancing security while simplifying access for guests. Consequently, this leads to significant improvements in both the guest experience and operational productivity, making the overall hospitality process much more effective and enjoyable for everyone involved. Ultimately, we strive to create an environment where both guests and staff can thrive, ensuring that every stay is memorable.
Integrations Supported
Auth0
Blotout
FreedomPay
Google
Meltano
Mews
Oracle Hospitality Reporting and Analytics
Salesforce
Shift4
Wiacom
Integrations Supported
Auth0
Blotout
FreedomPay
Google
Meltano
Mews
Oracle Hospitality Reporting and Analytics
Salesforce
Shift4
Wiacom
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
SHR, Sceptre Hospitality Resources
Date Founded
1987
Company Location
United States
Company Website
shr.global/maverick-customer-relationship-management/
Company Facts
Organization Name
Ireckonu
Date Founded
2015
Company Location
Netherlands
Company Website
ireckonu.com