Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Renderforest Reviews & Ratings
    1,561 Ratings
    Company Website
  • Visual Visitor Reviews & Ratings
    243 Ratings
    Company Website
  • 6sense Reviews & Ratings
    1,597 Ratings
    Company Website
  • DirectMail2.0 Reviews & Ratings
    7 Ratings
    Company Website
  • Semrush Reviews & Ratings
    5,668 Ratings
    Company Website
  • Kochava Reviews & Ratings
    171 Ratings
    Company Website
  • TrafficGuard Reviews & Ratings
    89 Ratings
    Company Website
  • Fraud.net Reviews & Ratings
    56 Ratings
    Company Website
  • Kevel Reviews & Ratings
    96 Ratings
    Company Website
  • Adzooma Reviews & Ratings
    225 Ratings
    Company Website

What is SRDS?

SRDS, or Standard Rate and Data Service, stands as a vital resource in the media planning and buying landscape, providing agencies and brands with an effective way to merge digital and traditional media into audience-centric purchasing strategies. This comprehensive database encompasses inventory from over 125,000 media brands, allowing users to tap into specialized media databases that feature current advertising rates, audience demographics, relevant media contacts, and other essential data. By compiling crucial information into a single, accessible resource, SRDS enhances the efficiency of media planning, removing the need to sift through numerous websites for information. For media buyers, SRDS offers an intuitive platform that makes vital details from more than 125,000 media properties readily available, leading to improved campaign strategies. Furthermore, media sellers can boost their profile visibility by utilizing premium listings that provide enhanced rankings and more compelling data. In essence, SRDS not only streamlines the media buying experience but also equips stakeholders with the necessary tools for informed strategic decision-making, ensuring that they remain competitive in a rapidly evolving market. This integration of resources ultimately fosters a more collaborative environment between buyers and sellers, paving the way for innovative advertising solutions.

What is Nielsen Media Impact?

Nielsen Media Impact is a comprehensive tool designed for media planning that assists agencies, advertisers, and publishers in making cost-effective decisions regarding audience interaction with both content and advertising. It features two primary components: the insights module, which allows users to explore in-depth data about consumer media behaviors and identify the best platforms for audience engagement, and the planning module, which aids in refining media strategies and creating a range of planning scenarios to effectively allocate GRP flights, weights, and budgets. One of its standout features includes the ability to analyze historical campaign data to understand audience engagement levels, evaluate budget adjustments and media placements to improve performance, and review schedules while testing various scenarios to boost impression counts and optimize flight patterns. Furthermore, users can set customizable KPIs to tailor their marketing approaches toward achieving specific goals. This platform not only promotes a data-driven strategy for media planning but also empowers users to make insightful decisions that are directly aligned with their overall marketing aspirations, thereby enhancing the effectiveness of their campaigns.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SRDS

Date Founded

1919

Company Location

United States

Company Website

srds.com

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/media-impact/

Categories and Features

Categories and Features

Popular Alternatives

AdBook+ Reviews & Ratings

AdBook+

FatTail

Popular Alternatives

Bionic for Agencies Reviews & Ratings

Bionic for Agencies

Bionic Advertising Systems
Nielsen ONE Reviews & Ratings

Nielsen ONE

Nielsen
Strike Social Reviews & Ratings

Strike Social

Strike Exchange