What is Cassandra?

Cassandra utilizes cutting-edge machine learning methods for marketing mix modeling, allowing for an in-depth analysis of your data to create a customized media strategy that significantly improves your return on investment. As a distinguished Meta Measurement Partner, Cassandra is committed to excellence and innovation within the field of marketing mix modeling. Our partnership with Meta, a prominent leader in global technology, underscores our dedication to providing advanced, industry-recognized solutions. By effortlessly integrating with your marketing data sources or data warehouse, Cassandra empowers you to harness extensive data insights for growth. With Cassandra's MMM, you can strategically distribute your media budget in ways that effectively drive sales and enhance overall performance. This holistic methodology ensures that each marketing dollar is utilized judiciously, fostering a pathway toward long-term business prosperity. Ultimately, our goal is to support your success through data-driven insights that inform every marketing decision.

Pricing

Free Trial Offered?:
Yes

Integrations

All Cassandra Integrations
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Screenshots and Video

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Company Facts

Company Name:
Cassandra
Company Website:
cassandra.app/

Product Details

Deployment
SaaS
Training Options
Online Training
Video Library
Support
Standard Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Cassandra Categories and Features

Media Planning Software

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

More Cassandra Categories

Cassandra Customer Reviews

Write a Review
  • Reviewer Name: A Verified Reviewer
    Position: Head of marketing
    Has used product for: 1-2 Years
    Uses the product: Monthly
    Org Size (# of Employees): 100 - 499
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Cassandra helped me understand what channels were driving incrementality

    Date: Aug 06 2025
    Summary

    Good experience, we're still guiding our investments using the Cassandra budget allocator, measuring monthly performances using Cassandra and planning incremental tests on new channels we want to test

    Positive

    Transparent, great support, more affordable than other solutions.
    They helped us understand that Google search was not driving incremental sales for us, guided us to reallocate that budget into YouTube which is now our best channel

    Negative

    At the beginning 2 months the learning curve is somewhat steep for non technical users like us, but the support guided us in understanding how to use it.

    Read More...
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