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What is STR?

Data-driven solutions that bolster your business potential are at the forefront of our approach. Our global data and analytics offerings set industry standards for the hospitality field, supporting your strategic choices through valuable insights into market trends and competitive environments. By analyzing performance metrics, you can uncover vital competitive intelligence and assess patterns in market performance and profitability. Leveraging consumer surveys and comprehensive market research enables you to deepen your understanding of your clientele, competitors, and the broader destination landscape. Furthermore, insights related to supply and development pipelines keep you updated in an ever-evolving market. With customized expert analyses and projections tailored to your specific sector, you will be well-prepared to tackle future challenges, ensuring you maintain a leading edge in the industry. This proactive approach to data utilization not only enhances your decision-making but also fosters long-term growth and resilience.

What is Merciv?

Merciv acts as a sophisticated consumer intelligence platform that harmoniously merges your internal datasets with external insights, creating a dynamic and verified source of truth that empowers teams to quickly respond to any questions related to their consumers and brand. It brings together four unique knowledge sources: internal materials such as research documents, presentations, and spreadsheets, as well as platforms like Snowflake, Looker, and SharePoint; external signals from social media, reviews, search trends, competitive activities, and pricing information; syndicated data from entities like NielsenIQ, Circana, and Mintel; along with Merciv's own proprietary product and category data. The platform utilizes an advanced knowledge graph, hybrid retrieval systems, and the capability to run code within spreadsheets, which guarantees that the provided answers are both precise and based on reliable sources. Organizations leverage Merciv for a variety of functions, including evaluating consumer perceptions, performing sentiment and complaint analyses at the SKU level, collecting competitive intelligence, tracking emerging trends, conducting in-depth research, formulating data-driven personas, and producing decision-ready reports, briefs, and presentations. Each response generated is meticulously cited and permission-aware, crafted to be auditable in compliance with standards such as SOC 2 Type II, while incorporating tenant isolation, enabling zero-training, and facilitating SSO/SCIM for smooth access management. Notably, Merciv also offers customizable dashboards and user-friendly interfaces, allowing teams to tailor their insights according to their specific needs and priorities. With Merciv, organizations are empowered to confidently navigate the intricate landscape of consumer intelligence, ensuring they are armed with the most dependable and comprehensive insights available.

Media

Media

No images available

Integrations Supported

Cendyn CMS
Cendyn Guestrev
Cendyn Loyalty
Cendyn Revintel
Hotellab
Inn-Flow
Juyo Analytics
Looker
Microsoft SharePoint
RMS Cloud
Snowflake

Integrations Supported

Cendyn CMS
Cendyn Guestrev
Cendyn Loyalty
Cendyn Revintel
Hotellab
Inn-Flow
Juyo Analytics
Looker
Microsoft SharePoint
RMS Cloud
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

STR

Date Founded

1985

Company Location

United States

Company Website

str.com

Company Facts

Organization Name

Merciv

Date Founded

2024

Company Location

United States

Company Website

merciv.com

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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