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What is SafeGraph?

Spark your imagination with exceptional Points-of-Interest (POI) data, extensive business listings, and a deep dive into visitor behavior across the United States. This rich dataset includes around 5 million POIs, covering every type of location where consumers make purchases, such as well-known retail chains, shopping malls, convenience stores, airports, and beyond. In addition, it offers valuable analytics on store visits, foot traffic data, and demographics associated with these POIs. This information can help answer vital inquiries, including how often stores are visited, where the customers come from, and what other shopping habits they exhibit. Seamlessly integrate your existing POI data with SafeGraph's upgraded Places information, which encompasses business categories, operational hours, visit counts, and peak visiting times. With over 5,000 prominent brands linked to more than 1 million points of interest, this dataset provides an exhaustive overview. The data excludes locations that produce excessive noise, such as ATMs and Red Box kiosks, as well as defunct businesses and irrelevant entities like home-based LLCs without employees. This careful curation ensures you gain only the most pertinent and actionable insights for your business strategies, empowering you to make informed decisions that drive success. By leveraging this comprehensive dataset, you can enhance your understanding of market trends and customer behaviors.

What is Gravy Analytics?

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

Media

Media

Integrations Supported

PlotProjects

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Oracle Cloud Infrastructure
The Trade Desk

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

SafeGraph

Date Founded

2016

Company Location

United States

Company Website

www.safegraph.com

Company Facts

Organization Name

Gravy Analytics

Company Location

United States

Company Website

gravyanalytics.com

Categories and Features

Big Data

Not specified

Foot Traffic Data

Not specified

Location Intelligence

Not specified

Categories and Features

Consumer Data

Not specified

Foot Traffic Data

Not specified

Market Research

Not specified

People Counting

Not specified

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