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What is Salesforce Advertising Studio?

Explore how Salesforce enables brands to improve their personalized advertising by utilizing CRM data to connect with customers on multiple platforms. Make the most of your first-party data available through marketing cloud, sales cloud, and service cloud to effectively inform and refine your advertising initiatives. Brands around the globe trust Salesforce for its strong commitment to customer data security and unwavering accessibility. Your customer information is safely housed within the Salesforce Platform, ensuring there are no disruptions in service. Seamlessly sync customer records from any digital source, ensuring they are always up-to-date, regardless of whether you are managing campaigns for a small group or millions. Build targeted audiences across leading platforms such as Facebook, Google, Instagram, LinkedIn, Twitter, and YouTube, as well as within the extensive display advertising network through Audience Studio. Additionally, draw in new potential clients who exhibit similar behaviors to your most valuable customers by leveraging Salesforce in conjunction with Facebook lookalike audiences and Google similar audiences, thus broadening your outreach and boosting your advertising effectiveness. This comprehensive strategy for customer engagement not only fortifies brand loyalty but also amplifies the effectiveness of your advertising campaigns, ultimately driving greater business success. By integrating these tools, brands can ensure a cohesive and impactful presence in the digital landscape.

What is IfThenAds?

Picture having the power to halt your advertising efforts whenever it rains or establishing a lifetime spending cap for a Google Ads campaign. Wouldn’t it be remarkable if your campaigns could automatically pause in the event of a malfunction on your landing pages? These innovative features, referred to as 'IfThens,' act like tiny robots that oversee your campaign settings. Simply select one, configure it, and apply it to your campaign, allowing you to relax as your IfThen monitors conditions and makes the necessary adjustments according to your specifications. It genuinely feels like magic in action. A digital marketing agency with 14 years of expertise sought a way to incorporate external data into Google Ads, enabling the automatic management of client ad campaigns through activation, pausing, and bid adjustments. This vision inspired the development of IfThenAds, a tool designed for intelligent campaign execution that evolves alongside the market. By effectively engaging your target audience when it matters the most, you can conserve both time and resources, easily setting up your parameters and letting the system manage the rest. With IfThenAds, the process of campaign management has reached new heights of simplicity and efficiency, revolutionizing how marketers approach their advertising strategies.

Media

Media

Integrations Supported

Driftrock
Facebook
Facebook Ads
Google Ads
Improvado
Instagram
LinkedIn
RadiantOne
Salesforce
Salesforce Audience Studio
Salesforce Data Cloud
Salesforce Marketing Cloud
Uptempo
X (Twitter)
YouTube

Integrations Supported

Driftrock
Facebook
Facebook Ads
Google Ads
Improvado
Instagram
LinkedIn
RadiantOne
Salesforce
Salesforce Audience Studio
Salesforce Data Cloud
Salesforce Marketing Cloud
Uptempo
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1996

Company Location

United States

Company Website

www.salesforce.com/products/marketing-cloud/digital-advertising/

Company Facts

Organization Name

HammerHard Ventures

Company Location

United States

Company Website

www.ifthenads.com

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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