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What is Salesforce Advertising Studio?

Explore how Salesforce enables brands to improve their personalized advertising by utilizing CRM data to connect with customers on multiple platforms. Make the most of your first-party data available through marketing cloud, sales cloud, and service cloud to effectively inform and refine your advertising initiatives. Brands around the globe trust Salesforce for its strong commitment to customer data security and unwavering accessibility. Your customer information is safely housed within the Salesforce Platform, ensuring there are no disruptions in service. Seamlessly sync customer records from any digital source, ensuring they are always up-to-date, regardless of whether you are managing campaigns for a small group or millions. Build targeted audiences across leading platforms such as Facebook, Google, Instagram, LinkedIn, Twitter, and YouTube, as well as within the extensive display advertising network through Audience Studio. Additionally, draw in new potential clients who exhibit similar behaviors to your most valuable customers by leveraging Salesforce in conjunction with Facebook lookalike audiences and Google similar audiences, thus broadening your outreach and boosting your advertising effectiveness. This comprehensive strategy for customer engagement not only fortifies brand loyalty but also amplifies the effectiveness of your advertising campaigns, ultimately driving greater business success. By integrating these tools, brands can ensure a cohesive and impactful presence in the digital landscape.

What is RentPath?

Don't stress about filling empty units; RentPath simplifies the process of engaging with potential tenants through effective digital marketing and leasing solutions. Capture the interest of renters right from the moment they begin their search, gaining their attention and transforming their curiosity into property tours and signed agreements. Most renters initiate their search on an Internet Listing Service (ILS) rather than directly visiting property websites, with a significant 86% of them relying on ILS platforms. On average, renters utilize about four different services during their search journey. RentPath's extensive network of listing platforms, which includes Apartment Guide, Rent.com, and Rentals.com, gives you access to approximately 15 million renters in your local area. Interestingly, the typical American spends between 30 to 90 hours on social media throughout a lease cycle, which presents an ideal opportunity for advertising your properties. With Social Ads Express, you can specifically target large groups of consumers in your market with tailored ads for your properties. Remarkably, utilizing this service can save you up to 12 times in costs compared to other advertising providers to reach the same audience. By maximizing your marketing strategy through RentPath, you can efficiently fill vacancies and connect with renters like never before.

Media

Media

Integrations Supported

Driftrock
Facebook
Facebook Ads
Google Ads
Improvado
Instagram
LinkedIn
RadiantOne
Rent.com
Salesforce
Salesforce Audience Studio
Salesforce Data Cloud
Salesforce Marketing Cloud
Uptempo
X (Twitter)
YouTube

Integrations Supported

Driftrock
Facebook
Facebook Ads
Google Ads
Improvado
Instagram
LinkedIn
RadiantOne
Rent.com
Salesforce
Salesforce Audience Studio
Salesforce Data Cloud
Salesforce Marketing Cloud
Uptempo
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1996

Company Location

United States

Company Website

www.salesforce.com/products/marketing-cloud/digital-advertising/

Company Facts

Organization Name

RentPath

Date Founded

1975

Company Location

United States

Company Website

www.rentpath.com

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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