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What is Salesforce Audience Studio?
Formerly recognized as Salesforce DMP, Audience Studio provides in-depth insights by merging and integrating your data, which significantly improves customer interactions at every touchpoint through a powerful data management platform. By combining data from multiple sources, it allows for the creation of more customized marketing experiences. Take advantage of the only DMP that not only collects and retains data but also integrates it beyond traditional advertising channels. Employ machine learning and artificial intelligence to effectively pinpoint and interact with your desired audience. Utilize an advanced device graph to understand a customer's unique presence across various contact points, facilitating the delivery of timely, personalized, and relevant communications. By bringing together diverse data sources, you can gain a more holistic view of your target demographic. Stay responsive to new data signals and sources to uncover fresh audience segments. Use AI to analyze billions of data signals related to customer traits and actions, enabling you to construct and refine new target audiences, ultimately enhancing your marketing strategies. This all-encompassing approach not only boosts audience engagement but also fosters more strategic decision-making in your marketing initiatives. As a result, your campaigns will become increasingly effective, leading to better returns on investment.
What is Kohort?
Harness the power of your mobile game's revenue potential by leveraging data-driven insights and comprehensive forecasting capabilities from industry experts. With precise predictions at your fingertips, you can make informed decisions and adapt flexibly through scenario analysis. Stay ahead of your competitors with automated alerts and refine your marketing strategies using key metrics like CLV and ROAS. Our solutions are designed to make data science accessible for non-technical teams, including finance and marketing, while providing you with daily updates on forecasts. Customize your insights to align with the specific needs of your business. In an era where artificial intelligence smoothly integrates into our everyday lives, enhancing tasks from predicting weather patterns to deciphering the intricacies of life, many organizations still face challenges with financial planning intelligence. Our cutting-edge software not only analyzes data efficiently but also eradicates uncertainty, offering a clearer perspective on future opportunities and empowering your decision-making process. By adopting our innovative tools, you can ensure that your financial strategies remain agile and responsive in a rapidly changing environment.
Integrations Supported
Contentsquare
Kameleoon
Kinective Bridge
RadiantOne
Rivery
Salesforce
Salesforce Advertising Studio
Salesforce Data Cloud
Salesforce Marketing Cloud
Integrations Supported
Contentsquare
Kameleoon
Kinective Bridge
RadiantOne
Rivery
Salesforce
Salesforce Advertising Studio
Salesforce Data Cloud
Salesforce Marketing Cloud
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Salesforce
Date Founded
1999
Company Location
United States
Company Website
www.salesforce.com/products/marketing-cloud/data-management/
Company Facts
Organization Name
Kohort
Company Location
United Kingdom
Company Website
kohort.io
Categories and Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization