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What is Salesforce Audience Studio?

Formerly recognized as Salesforce DMP, Audience Studio provides in-depth insights by merging and integrating your data, which significantly improves customer interactions at every touchpoint through a powerful data management platform. By combining data from multiple sources, it allows for the creation of more customized marketing experiences. Take advantage of the only DMP that not only collects and retains data but also integrates it beyond traditional advertising channels. Employ machine learning and artificial intelligence to effectively pinpoint and interact with your desired audience. Utilize an advanced device graph to understand a customer's unique presence across various contact points, facilitating the delivery of timely, personalized, and relevant communications. By bringing together diverse data sources, you can gain a more holistic view of your target demographic. Stay responsive to new data signals and sources to uncover fresh audience segments. Use AI to analyze billions of data signals related to customer traits and actions, enabling you to construct and refine new target audiences, ultimately enhancing your marketing strategies. This all-encompassing approach not only boosts audience engagement but also fosters more strategic decision-making in your marketing initiatives. As a result, your campaigns will become increasingly effective, leading to better returns on investment.

What is Retargetly?

Retargetly distinguishes itself as the only Data Platform focused exclusively on developing addressable audience solutions for brands and publishers throughout Latin America. In contrast to conventional onboarding or audience firms, we offer a complete Platform where every element works in harmony to enhance value for our clients. Our diverse suite of tools allows for the effortless integration and matching of your first-party data with highly sought-after second and third-party data sources. Our advanced algorithms are carefully crafted to extract insights from extensive data sets, enabling us to make predictions and assess consumer behavior with minimal inputs tailored to your specific needs. With our platform, you can design your ideal audience segments by utilizing all available data sets. While our tools are designed for easy self-service, we also provide a dedicated team ready to assist you throughout the entire journey, ensuring you meet your objectives successfully. In our collaborative efforts, we aim to empower brands and publishers to harness their data-driven strategies effectively, fostering growth and innovation in their industries. This commitment to excellence sets us apart in a competitive landscape, making us the go-to choice for data-driven solutions.

Media

Media

Integrations Supported

Contentsquare
Eyeota
Facebook
Google Ad Manager
Google Ads
Instagram
Kameleoon
Kinective Bridge
MediaMath
PubMatic
RadiantOne
Rivery
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud
Taboola
Teads
The Trade Desk
Xandr
Yahoo DSP

Integrations Supported

Contentsquare
Eyeota
Facebook
Google Ad Manager
Google Ads
Instagram
Kameleoon
Kinective Bridge
MediaMath
PubMatic
RadiantOne
Rivery
Salesforce
Salesforce Data Cloud
Salesforce Marketing Cloud
Taboola
Teads
The Trade Desk
Xandr
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-cloud/data-management/

Company Facts

Organization Name

Retargetly

Date Founded

2014

Company Location

United States

Company Website

retargetly.com

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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