Extole
Extole is a platform utilized by retailers, financial service providers, and consumer brands to transform their customers into passionate advocates. The enterprise-level service includes a team of specialists dedicated to developing advocacy, referral, and engagement initiatives that empower brands to leverage customer enthusiasm and sharing, ultimately boosting revenue. By using Extole, marketers can actively connect with thousands of customers, enhance brand loyalty, and amplify word-of-mouth efforts to attract new clientele. This innovative approach not only fosters a sense of community among customers but also drives sustainable growth for businesses.
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Plauti
Plauti is a data quality platform built natively for CRM, designed for organizations that want tight governance, strong security, and practical control over the accuracy of their customer data. Unlike solutions that move data to external servers or require separate platforms, Plauti runs entirely inside your existing CRM infrastructure, so no data leaves your system and no additional security perimeter is introduced.
For Salesforce customers, Plauti covers the end-to-end data quality lifecycle:
Prevent duplicates at the source: Real-time alerts notify users of potential duplicates as they enter records, helping sales, marketing, and service teams keep data clean from the start.
Protect against hidden duplicates: Detect duplicates created by imports, integrations, and APIs to keep inbound data streams aligned with your standards.
Remediate at scale with batch jobs: Run configurable batch processes to find, review, and merge existing duplicates across large data volumes, with full audit trails that support compliance, internal controls, and reporting.
Verify contact information: Check email addresses and phone numbers before they’re saved to reduce bounce rates, improve campaign performance, and support more reliable outreach.
All of this operates on Salesforce’s own infrastructure, using your existing permissions, roles, and security model. There is no separate user login, no data sync lag to manage, and no additional compliance gap to justify to auditors or security teams.
For Microsoft Dynamics 365, Plauti focuses on robust duplicate prevention and control. Admins can configure real-time alerts, leverage API-based detection, run batch processes, and apply cross-entity matching rules to keep accounts, contacts, and leads aligned and consolidated.
Plauti is built for CRM admins, data stewards, and operations teams who need immediate, self-service control over data quality—without waiting for developers, complex projects, or long IT ticket queues.
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IRI Voracity
IRI Voracity is a comprehensive software platform designed for efficient, cost-effective, and user-friendly management of the entire data lifecycle. This platform accelerates and integrates essential processes such as data discovery, governance, migration, analytics, and integration within a unified interface based on Eclipse™.
By merging various functionalities and offering a broad spectrum of job design and execution alternatives, Voracity effectively reduces the complexities, costs, and risks linked to conventional megavendor ETL solutions, fragmented Apache tools, and niche software applications. With its unique capabilities, Voracity facilitates a wide array of data operations, including:
* profiling and classification
* searching and risk-scoring
* integration and federation
* migration and replication
* cleansing and enrichment
* validation and unification
* masking and encryption
* reporting and wrangling
* subsetting and testing
Moreover, Voracity is versatile in deployment, capable of functioning on-premise or in the cloud, across physical or virtual environments, and its runtimes can be containerized or accessed by real-time applications and batch processes, ensuring flexibility for diverse user needs. This adaptability makes Voracity an invaluable tool for organizations looking to streamline their data management strategies effectively.
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Aroscop
Marketing strategies that rely on data are often founded on a Customer Data Platform, which aids marketers in refining their understanding of consumer purchasing behaviors. By harnessing and utilizing first-party data, you can enhance clarity and insight throughout your marketing and advertising processes. Developing distinct user personas can be achieved by analyzing demographics, online behavior, and purchase history, which can then be further enriched with supplementary data layers. To drive revenue or design focused marketing campaigns, it's essential to manage digital assets across your own platforms and those of your collaborators. Integrating data from various sources, whether online or offline and from first-party, second-party, or third-party origins, allows for a comprehensive perspective that can inform effective digital strategies. This consolidated data view empowers marketers to employ either pre-existing or tailored Machine Learning models to craft specialized segments, audience groups, predictive analytics, and heuristic approaches. Ultimately, embracing data-driven methodologies can significantly enhance marketing effectiveness and foster deeper customer relationships.
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