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What is Salesforce Data 360?

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

What is 1plusX?

Our data management platform empowers publishers to make informed, data-driven choices based on first-party insights, enabling precise audience targeting and engagement in real time. This approach eliminates reliance on intuition. We gather, refine, and optimize our clients' first-party data while ensuring privacy and security, thereby maximizing its potential for impactful decision-making. As a result, our customers can engage their audiences more effectively than ever before.

Media

Media

Integrations Supported

.NET
AI Agents Directory
AS2 Gateway
Amazon Redshift
CollectXpert
Elasticsearch
Facebook
HubSpot CRM
Instagram
LinkedIn
LinkedIn Ads
NetSuite OpenAir
Oracle Fusion Cloud SCM
SAP SuccessFactors
Snapchat Ads
Stripe
TigerGraph
Veeva Vault

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Company Facts

Organization Name

1plusX GmbH

Date Founded

2014

Company Location

Switzerland

Company Website

www.1plusx.com

Categories and Features

Categories and Features

CTV & OTT Advertising

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Predictive Modeling

Data Clean Room

Not specified

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Data Capture / Transfer
Data Classification
Data Visualization

Predictive Analytics

AI / Machine Learning
Data Blending

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