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What is Salesforce Data 360?

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

What is Adobe Audience Manager?

Having an audience is crucial for effectively applying insights. Make use of Adobe Audience Manager, our top-tier data management platform, to build and connect with the most impactful audiences across multiple channels and devices. Learn the essential procedures to successfully implement Adobe Audience Manager. For a thorough understanding, delve into the extensive information provided in our documentation on Audience Manager. By harnessing this robust tool, you can significantly improve your marketing strategies and better connect with your target market. Engaging with the platform's features will allow for more tailored and effective marketing efforts.

Media

Media

Integrations Supported

Adobe Analytics
Adobe Commerce
Amazon Aurora
Apache Hive
Azure Key Vault
CloudHub
Facebook Ads
Google Analytics
Google Calendar
Mailchimp
Neo4j
Stripe
Tableau
Workday Adaptive Planning

Integrations Supported

Adobe Advertising Cloud
Decibel
SiteSpect
Uptempo

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/analytics/audience-manager.html

Categories and Features

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Popular Alternatives

Popular Alternatives

1plusX Reviews & Ratings

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