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What is Salesforce Data 360?

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

What is Algonomy Real-time Customer Data Platform?

A real-time Customer Data Platform allows for the integration, segmentation, and activation of your audience instantly, fostering significant customer interactions and enhancing overall engagement. This technology enables businesses to respond promptly to customer behaviors and preferences.

Media

Media

Integrations Supported

AS2 Gateway
Adobe Marketo Engage
Amazon Simple Notification Service (SNS)
Azure Blob Storage
CAQH
Databricks
Eloqua
Google Cloud Pub/Sub
HubSpot CRM
IBM Informix
Microsoft Power BI
MySQL
Neo4j
Oracle Siebel CRM
SAP Adaptive Server Enterprise (ASE)
Tableau
Tailor
Xero
eBay

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Company Facts

Organization Name

Algonomy

Date Founded

2020

Company Location

United States

Company Website

algonomy.com/customer-data-platform/

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
Personalization
Predictive Modeling

Popular Alternatives

Popular Alternatives