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What is Salesforce Data 360?

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

What is Astrato?

Astrato Analytics is a powerful warehouse-native business intelligence platform that enables organizations to build, embed, and distribute interactive dashboards and data applications directly on top of their cloud data warehouses. It integrates seamlessly with platforms such as Snowflake, BigQuery, Databricks, ClickHouse, Supabase, Amazon Redshift, PostgreSQL, and Dremio, providing flexibility across modern data stacks. The platform’s zero-copy architecture allows users to access data in real time without requiring data movement, duplication, or caching. Through its live-query engine, every dashboard, report, and workflow operates directly on the source data, ensuring accuracy and freshness. This eliminates the need for traditional ETL pipelines and reduces the complexity of maintaining multiple data layers. Astrato simplifies analytics by enabling users to interact with data without worrying about infrastructure management. It also enhances performance by leveraging the processing power of the underlying data warehouse. Security and governance are built in, as the platform inherits policies such as row-level access controls and PII masking directly from the data source. This reduces the burden on IT and data teams while maintaining compliance and data protection. The platform supports embedding analytics into applications, making it easier to deliver insights to end users. It also encourages collaboration by allowing teams to share dashboards and insights seamlessly. With its real-time capabilities, Astrato ensures that decision-makers always have access to the latest data. Overall, it transforms business intelligence into a more efficient, scalable, and user-friendly experience.

Media

Media

No images available

Integrations Supported

Databricks
Google Cloud BigQuery
Snowflake
ActiveCampaign
Adobe Marketo Measure
Amazon Kinesis
Amazon RDS
Azure Database for MySQL
Facebook Ads
Google Campaign Manager 360
Greenplum
HitWit.ai
HubSpot CRM
Instagram
MuleSoft Anypoint Platform
SAP HANA
SAP SuccessFactors
Snapchat Ads
Xero

Integrations Supported

Databricks
Google Cloud BigQuery
Snowflake

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$12/month/user
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Company Facts

Organization Name

Astrato Analytics

Date Founded

2023

Company Location

United Kingdom

Company Website

www.astrato.io

Categories and Features

Categories and Features

Business Intelligence

Not specified

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