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What is Salesforce Data 360?

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

What is IBM Unified Governance and Integration?

The IBM® Unified Governance and Integration Platform is a standout solution known for its robust and flexible features in data governance and integration, allowing organizations to adeptly identify, manage, and analyze their data to derive meaningful insights. This platform provides exceptional adaptability, permitting users to acquire entitlements for different capabilities in flex points that do not have an expiration date and can be utilized across any product in the portfolio as business needs evolve. It includes an extensive array of IBM solutions such as data governance, data integration, data movement, master data management, and information lifecycle governance, all of which are designed to meet the demands of businesses grappling with the complexities of both structured and unstructured data, whether stored on-premise or in private and public cloud environments. In an era where the digital economy is rapidly changing and the barriers to entry are lower than ever, the ability to leverage data-driven insights has become crucial, often serving as the only path to maintaining a competitive advantage. As organizations navigate these transformations, the Unified Governance and Integration Platform equips them to utilize their data more efficiently, thereby fostering innovation and facilitating growth. Ultimately, this platform not only streamlines data management processes but also positions businesses to thrive in a data-centric world.

Media

Media

Integrations Supported

.NET
AI Agents Directory
Adobe Commerce
Amazon Athena
Amazon Simple Queue Service (SQS)
Anypoint MQ
Azure Cosmos DB
Dropbox
EarthCam
Google Cloud BigQuery
Hadoop
IBM MQ
LinkedIn Sales Navigator
Microsoft Excel
Neo4j
Oracle PeopleSoft
Salesforce Agentforce Commerce
ServiceNow
Shopify

Integrations Supported

.NET
AI Agents Directory
Adobe Commerce
Amazon Athena
Amazon Simple Queue Service (SQS)
Anypoint MQ
Azure Cosmos DB
Dropbox
EarthCam
Google Cloud BigQuery
Hadoop
IBM MQ
LinkedIn Sales Navigator
Microsoft Excel
Neo4j
Oracle PeopleSoft
Salesforce Agentforce Commerce
ServiceNow
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Company Facts

Organization Name

IBM

Date Founded

1911

Company Location

United States

Company Website

ibm.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

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