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What is Salesforce Data 360?

Data 360 is Salesforce’s advanced data activation platform built to power unified, AI-ready business operations. Formerly known as Data Cloud, it centralizes fragmented enterprise data into a single trusted ecosystem. Its Zero-Copy integration model allows companies to connect directly to existing data warehouses like Snowflake, Databricks, and Google BigQuery without moving data. This architecture eliminates duplication while preserving real-time access to critical information. Data 360 ingests and harmonizes diverse data types, including transactional records, customer interactions, documents, and images. Intelligent identity resolution matches customer records across systems to create unified profiles. Governance tools ensure secure, policy-based data management and compliance. The platform enables dynamic segmentation, predictive analytics, and calculated business metrics. Real-time triggered flows allow organizations to automate actions based on insights. Data can be activated across marketing, service, sales, and advertising platforms. As the backbone of Agentforce, Data 360 provides context-rich intelligence to AI-driven workflows. It transforms enterprise data into a scalable, actionable foundation for growth and innovation.

What is Microsoft Fabric?

Integrating all data sources with analytics services into a unified AI-driven platform will revolutionize the way individuals access, manage, and utilize data along with the insights derived from it. With all your data and teams consolidated in one location, collaboration becomes seamless. Develop a centralized lake-centric hub that empowers data engineers to link various data sources and curate them effectively. This approach will reduce data sprawl while enabling the creation of tailored views for diverse user needs. By fostering the advancement of AI models without the need to transfer data, analysis can be accelerated, significantly cutting down the time required for data scientists to produce valuable insights. Tools like Microsoft Teams, Microsoft Excel, and other Microsoft applications can significantly enhance your team's ability to innovate rapidly. Facilitate responsible connections between people and data with a flexible, scalable solution that enhances the control of data stewards, bolstered by its inherent security, compliance, and governance features. This innovative framework encourages collaboration and promotes a culture of data-driven decision-making across the organization.

Media

Media

Integrations Supported

Amazon S3
Azure Synapse Analytics
Google Analytics
Google Cloud Storage
Microsoft Dynamics 365
Microsoft Excel
Microsoft Power BI
Microsoft Teams
Salesforce
Snowflake
Amazon Simple Notification Service (SNS)
Apache Phoenix
Azure Data Lake Storage
Facebook Ads
GraphQL
MariaDB
MetricSign
WooCommerce
eBay

Integrations Supported

Amazon S3
Azure Synapse Analytics
Google Analytics
Google Cloud Storage
Microsoft Dynamics 365
Microsoft Excel
Microsoft Power BI
Microsoft Teams
Salesforce
Snowflake
Amazon Simple Notification Service (SNS)
Apache Phoenix
Azure Data Lake Storage
Facebook Ads
GraphQL
MariaDB
MetricSign
WooCommerce
eBay

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$156.334/month/2CU
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/data/

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.microsoft.com/en-us/microsoft-fabric

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Fabric

Data Access Management
Data Analytics
Data Collaboration
Data Lineage Tools
Data Networking / Connecting
Metadata Functionality
No Data Redundancy
Persistent Data Management

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